Brand Marketing Intern - Wrangler Traditional

Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

Kontoor Brands Summer Internship Program 2025 | Program Overview

Level up your fashion-industry experience with the teams behind Wrangler and Lee jeans, Kontoor Brands! We design, manufacture and distribute superior high-quality products that look good, fit right, and are crafted with respect to our planet to give people around the world the freedom and confidence to express themselves. Above all, our people are our business.

Purpose is in our Genes. People are our thread.

With a presence in over 60 countries and a legacy that dates back over 200 years, our massive global community is all about integrity, teamwork, performance, and entrepreneurship. We're on the hunt for inclusive, creative, and down-to-earth forward-thinkers passionate about meaningful and purposeful apparel.

Belonging starts with Influencers and Advocates. Become a Kontoor Brands Champion.

Kontoor Brands' Summer Intern Program is packed with projects, networking socials, cross-functional learning, and the chance to connect with industry trailblazers like our Executive Leadership Team. Previous interns have taken on projects as subject matter experts and social architects to engineer solutions through social media, Go-To-Market strategies, and denim designs. Participants can also take advantage of opportunities to explore interests in Social Issues, Sustainability, Career Fairs, Community Outreach and more. Our 10-week, full-time paid internship runs from May 27th - August 1st . Start your journey with us and take your career to the next level!

Program Overview:

• 10-week term: May 27th - August 1st
• Full-time paid internship
• Must be local or willing to relocate to Greensboro, NC

Find Your Fit at Kontoor if you are:

• Currently enrolled in an accredited undergraduate program at a College/University and able to receive a paid internship
• Eligible to work in the US without restrictions
• Have previously demonstrated leadership skills through school, extracurricular activities and/or community involvement
• Exceptional at taking on challenges and using your particular set of skills to create solutions
• A self-starter, ability to work with others in a team environment, with a passion for helping others
• Knowledgeable of Microsoft Office (Excel, Word, PowerPoint, Teams, etc.)

Full-time roles are up for grabs when the program concludes. Opportunities are based on performance and business needs. Don't miss out on this amazing experience and jumpstart your career with Kontoor Brands.

Project Role: Wrangler Brand, Media & Content Management Intern

The Wrangler Media & Content Management Intern will assist the brand marketing team to drive demand creation through media and content for all Wrangler lifestyle business units. This person will work as part of the team to support media planning, execution of media tactics (both offline and online) and assist in social media content management.

Key Responsibilities:

• Partner with brand team in the development of national brand media plans, including TV, radio, OTT, streaming audio, paid social, and online video.
• Assist in the execution of media plans for Wrangler. Work with cross-functional and agency partners to support creative deliverables for media.
• Aid in seasonal production planning and execution in support of media creative. Including, but not limited to, pre-production planning, model selection, shot list creation, style out, retouching, and asset management.
• Support in the content development process for select Wrangler social media channels, including, but not limited to, coordination with content producers, coordinating content shoots and providing insights on social media best practices.
• Correspond daily with internal teams, outside agencies and content production partners.
• Support brand initiatives as needed; ensure on-time, on-budget delivery
• Maintain organization of media plans, seasonal and brand assets (video and photography) and support with budget deliverables.
• Research the apparel and media market as a whole to better understand competitor's media and content tactics.

Skills for Success:

• Excellent interpersonal and communication skills- written and verbal
• General understanding and perspective of the current media and content landscape.
• Proactive and solutions - oriented attitude
• Project management and time-management skills for juggling multiple time-sensitive deliverables simultaneously
• Strong computer skills (Word, Excel, PowerPoint)

Location Requirements:

• Greensboro, North Carolina

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.

When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.

Our Kontoor D&I Mission

At Kontoor, we believe thatD&I isa key enabler to aculturethat empowers us to work with passion and confidence, shaping our brand and future.

Our Kontoor D&I Commitment

• Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents
• Ensure an equitable environment that attracts & promotes diverse workforce
• Foster inclusivity, ensuring employees feel they can bring their whole selves to work