Director of Brand Marketing

Overview

Want to work for a fast-paced, innovative company? Tri Pointe Homes is always looking for individuals to help us push forward in our pursuit of high-level home buying. If this sounds like a career for you, apply to be a part of our great team.

Tri Pointe Homes is looking for an experienced individual to join our talented group as a Director of Brand Marketing.

Position Summary

We are seeking a dynamic and experienced Director of Brand Marketing to join our Home Office Marketing team. In this pivotal role, you will be responsible for leading the brand marketing efforts at our home office, ensuring that Tri Pointe Homes' brand positioning and messaging resonates across all touchpoints. You will work closely with the National VP of Marketing and other key stakeholders to develop and execute comprehensive brand marketing strategies that increase brand awareness, drive engagement and revenue, enhance customer experiences, and strengthen our reputation in the market. As a Director of Brand Marketing, you will play a critical role in shaping the brand narrative, ensuring that our marketing campaigns and programs align with the company's strategic goals and values. This is a key role in our marketing department, leading and developing a team of talented brand marketers that collaborates with division marketing leaders to deliver impactful, cohesive brand experiences. This position requires a strong hands-on leader with a passion for brand marketing, teamwork and a proven track record of success in B2C marketing.

Primary Role

The Director of Brand Marketing is responsible for providing strategic direction and leadership to the home office brand marketing team. You will optimize brand positioning and awareness, drive revenue through national brand marketing campaigns and programs, and deliver outstanding customer experiences that enhance Tri Pointe Homes' market share. This role involves a blend of creative vision, analytical thinking, strong execution and hands-on team leadership to ensure that the brand's messaging is consistent, compelling, and effective across all channels.

Key Responsibilities

1. Management & Supervision (Approx 20%)

• Lead, develop and mentor a high-performing brand marketing team focused on brand positioning, lead generation, customer experience, and reputation management.
• Foster a positive, achievement-oriented work culture that aligns with Tri Pointe Homes' values, vision, and leadership competencies.
• Manage external agencies, vendors and partners to execute brand initiatives at scale.
• Ensure compliance with marketing and legal policies, internal controls, and best practices across all brand marketing activities.
• Lead the creation and delivery of brand marketing training sessions, workshops, and coaching to enhance the skills and capabilities of both home office and division marketing team members.
• Provide development, mentorship and guidance to direct reports, setting clear performance goals and offering constructive feedback to drive continuous improvement.

2. Brand Marketing (Approx 50%)

• In collaboration with the National VP of Marketing, develop integrated brand marketing programs, advertising campaigns, social media programs and promotions that align with the company's strategic objectives and execute these programs effectively with the brand marketing team.
• Lead the development of brand assets with the brand marketing team, including templates and content for digital, print, and retail applications, ensuring consistency and alignment with the brand's positioning, identity and voice.
• Develop the overarching social media strategy to build brand awareness, drive customer engagement and increase social presence across key platforms.
• Monitor and analyze the performance of brand marketing initiatives with the brand marketing team, using data-driven insights to optimize return on investment and enhance campaign effectiveness.
• In collaboration with the National VP of Marketing, cultivate strategic partnerships and alliances with influencers and relevant organizations to enhance brand reputation, develop joint marketing programs and expand marketing reach.
• Drive the consumer-driven vision of the brand with the brand marketing team, ensuring that all marketing touchpoints, from national campaigns to local community experiences, reflect Tri Pointe Homes' premium lifestyle brand.

3. Customer Focus and Collaboration (Approx 20%)

• Serve as the voice of the customer, ensuring that brand communications are aligned with customer needs and preferences.
• Maintain strong relationships with key marketing agencies (brand, PR, advertising, social media), vendors, influencers and partners to ensure the successful and timely execution of brand marketing initiatives.
• Collaborate with members of the home office marketing team, as well as cross-functional teams, to bring a deep understanding of Tri Pointe Homes' markets, consumer preferences, and competitive landscape to the forefront of brand marketing efforts.
• Periodically evaluate the execution of brand marketing initiatives with the brand marketing team, providing feedback and recommendations to ensure continuous evolution and improvement in brand and customer experience.
• Communicate regularly with senior management, keeping them informed of brand marketing opportunities, challenges, progress, and support needs.

4. Planning, Analysis & Reporting (Approx 10%)

• Study consumer research reports, market trends, and qualitative feedback to identify opportunities for brand marketing innovation and growth.
• Stay abreast of B2C brand marketing best practices, competitive activities, and industry developments, applying insights to enhance Tri Pointe Homes' brand strategy and execution.
• Lead the preparation of detailed forecasts, reports, and presentations on brand marketing performance with the brand marketing team, providing actionable insights and recommendations to senior leadership.
• Establish and maintain a thorough understanding of key metrics and business indicators, using this knowledge to drive strategic decisions and improve overall marketing effectiveness.

Position Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Advanced degree or certifications in marketing or branding is a plus.

Experience: Minimum 10 years of experience in B2C brand marketing, with a preference for experience in the real estate, homebuilding, or related industries.

Skills and Abilities

• Proven leadership, development and management skills, with a track record of building and leading successful brand marketing teams in a fast-paced, dynamic environment.
• Strong strategic thinking and problem-solving abilities, with the capacity to develop and execute brand marketing strategies in a fast-moving environment.
• Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
• Expert skills in brand marketing strategy, brand identity, content development, graphic design, copywriting, asset production and execution across both digital and physical channels.
• Proficiency in Microsoft Office Suite, Adobe Creative Suite, Canva, Sprout Social and marketing project management tools like Asana.
• Ability to prepare and deliver clear, persuasive brand marketing presentations and coach others in doing the same.
• Strong analytical skills, with the ability to interpret data and metrics to drive informed marketing decisions.
• Passion for brand building and a deep understanding of consumer behavior, market trends, and competitive dynamics.
• Ability to inspire, motivate, and develop a high-performing team in a fast-paced, dynamic environment.
• Ability to consistently set and meet goals and deadlines, both individually and as part of a team.

Physical & Environmental Requirements

• The position requires a mix of office-based work and field visits, including sitting, walking, standing, and occasional project site surveying.
• Occasional travel by car or plane to visit division offices, new home communities, or attend conferences and seminars (approximately 5-10% of the time).
• The role may involve exposure to various environmental conditions, including hot, cold, wet, dry, and dusty conditions, depending on the weather and stage of production at project sites.

Compensation & Benefits

• Base Salary: The expected base salary range for this position is between $151,000-$210,000 per year, depending on experience and skillset. Base Salary is paid bi-weekly, every other Friday.
• Bonus: This position is eligible for an annual performance-based cash bonus. Bonuses are earned, calculated and paid in accordance with the terms and conditions of the Company's applicable incentive plan document.
• Benefits: In addition to competitive medical, dental and vision coverage, Tri Pointe Homes provides comprehensive benefits to eligible team members and their dependents, including: Health Savings Account (HSA), full and limited healthcare Flexible Spending Account (FSA), and dependent care FSA options; generous paid time off policies, like vacation, holidays, sick leave, jury duty, bereavement, and volunteer time; paid disability, parental and military leave; company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances; a 401(k) retirement plan with bi-weekly employer matching of 50% up to the first 6% of team member contributions; adoption, fitness, tuition and worldwide emergency travel assistance; EAP, grief counseling, and estate/will preparation services; and additional discounts and supplementary employee-paid benefit programs.

At Tri Pointe Homes, we are intentional about fostering an environment where you, and all individuals, are encouraged to be their authentic selves. We embrace individuality and strive to be consciously inclusive of different backgrounds, experiences, and perspectives in every aspect of our business. We believe our company's strength relies on the diversity of the team and the unique, innovative ideas everyone contributes.

Pursuant to the California Consumer Privacy Act of 2018, if you are a California resident, you have the right to know the categories of personal information that we collect about job applicants, employees and their emergency contacts and beneficiaries, and independent contractors. Please click here for a description of our personal information collection practices.

We are an Equal Opportunity Employer, which means we make employment decisions based on merit and qualifications and are committed to providing equal opportunities for all applicants and employees without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, sexual orientation, gender identity or expression, veteran status, genetic information, or any other characteristic protected by applicable federal, state or local laws.

We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to apply for an open position or to participate in an interview, please let us know.