Docebo
Senior Product Marketing Manager, Government
Docebo, Atlanta, Georgia, United States, 30349
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We are seeking a talented and strategic Senior Product Marketing Manager to drive the success of our product offerings within the government sector. This role requires a deep understanding of government procurement processes, regulatory landscapes, and the unique needs of government agencies. You will be responsible for developing and executing effective go-to-market strategies, positioning our products to address government pain points, and building strong relationships with key decision-makers.
The ideal candidate will have experience working with learning professionals and knowledge of learning platforms and tools. You’ll need to know how to collaborate with cross-functional stakeholders to achieve big objectives, and you’ll need a relentless drive and an eye for detail. Long-term success in this role will be based on your ability to own the GTM strategy for the Government vertical; from pricing and positioning to defining KPIs and driving product adoption.
This is a highly visible role at Docebo and we are looking for someone that is able to engage, influence and motivate teams across the business.
Responsibilities:
Develop and execute go-to-market strategies for the government vertical that supports Federal, State, and Local government markets.
Conduct in-depth research to identify government market segments, trends, and opportunities and analyze government procurement processes, regulations, and funding mechanisms.
Work with the PMM team to craft core strategic framing, ICPs, buyer personas, and strong messaging/positioning, specific to the government space.
Conduct market research, win/loss, and competitive analysis to identify trends and drive ongoing differentiation; disseminate insights across the business.
Partner closely with product management on setting the product strategy for our learning platform with data-backed evidence.
Collaborate with the broader marketing team to execute campaigns and initiatives that increase brand awareness and generate high-quality leads.
Create value-based product collateral and campaigns in the language of our customers; i.e., high-impact sales collateral, landing pages, webinars, product videos, community posts, and more.
Create, nurture, and manage positive relationships with industry analysts, industry influencers, and thought leaders, serving as a key, centralized contact point and connector.
Be a thought leader both internally and externally; speaking engagements, customer advisory boards, webinars, industry events, and analyst briefings.
Requirements:
7+ years of product marketing experience at a high-growth SaaS company (learning industry preferred).
Experience in leading the development and execution of high-impact GTM campaigns, messaging/positioning docs, and sales collateral (strong verticalization experience is an asset).
Entrepreneurial mindset that has successfully brought new products to market.
Experience conducting market analysis and competitive intelligence research and working with analyst firms and partners such as Deloitte, Accenture, etc.
Experience within Technology Risk Management, Compliance, and Information Security.
Experience with compliance frameworks and federal security standards like FedRAMP, FISMA, NIST SP 800-53, SOC2, ISO 27001, RMF.
Working knowledge of NIST SP 800-53 concerning cloud technologies, architectures, and services.
Experience performing FedRAMP assessments, authorization, and continuous monitoring (ConMon) of cloud service offerings.
A deep understanding of and passion for the learning and development space.
Proven success influencing peers and gaining alignment across sales, product management, marketing, and customer experience.
Executive presence and excellent communication skills.
Have the ability to travel up to 20% of the time.
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The ideal candidate will have experience working with learning professionals and knowledge of learning platforms and tools. You’ll need to know how to collaborate with cross-functional stakeholders to achieve big objectives, and you’ll need a relentless drive and an eye for detail. Long-term success in this role will be based on your ability to own the GTM strategy for the Government vertical; from pricing and positioning to defining KPIs and driving product adoption.
This is a highly visible role at Docebo and we are looking for someone that is able to engage, influence and motivate teams across the business.
Responsibilities:
Develop and execute go-to-market strategies for the government vertical that supports Federal, State, and Local government markets.
Conduct in-depth research to identify government market segments, trends, and opportunities and analyze government procurement processes, regulations, and funding mechanisms.
Work with the PMM team to craft core strategic framing, ICPs, buyer personas, and strong messaging/positioning, specific to the government space.
Conduct market research, win/loss, and competitive analysis to identify trends and drive ongoing differentiation; disseminate insights across the business.
Partner closely with product management on setting the product strategy for our learning platform with data-backed evidence.
Collaborate with the broader marketing team to execute campaigns and initiatives that increase brand awareness and generate high-quality leads.
Create value-based product collateral and campaigns in the language of our customers; i.e., high-impact sales collateral, landing pages, webinars, product videos, community posts, and more.
Create, nurture, and manage positive relationships with industry analysts, industry influencers, and thought leaders, serving as a key, centralized contact point and connector.
Be a thought leader both internally and externally; speaking engagements, customer advisory boards, webinars, industry events, and analyst briefings.
Requirements:
7+ years of product marketing experience at a high-growth SaaS company (learning industry preferred).
Experience in leading the development and execution of high-impact GTM campaigns, messaging/positioning docs, and sales collateral (strong verticalization experience is an asset).
Entrepreneurial mindset that has successfully brought new products to market.
Experience conducting market analysis and competitive intelligence research and working with analyst firms and partners such as Deloitte, Accenture, etc.
Experience within Technology Risk Management, Compliance, and Information Security.
Experience with compliance frameworks and federal security standards like FedRAMP, FISMA, NIST SP 800-53, SOC2, ISO 27001, RMF.
Working knowledge of NIST SP 800-53 concerning cloud technologies, architectures, and services.
Experience performing FedRAMP assessments, authorization, and continuous monitoring (ConMon) of cloud service offerings.
A deep understanding of and passion for the learning and development space.
Proven success influencing peers and gaining alignment across sales, product management, marketing, and customer experience.
Executive presence and excellent communication skills.
Have the ability to travel up to 20% of the time.
#J-18808-Ljbffr