Guardian Credit Union
AVP of Marketing
Guardian Credit Union, Montgomery, Alabama, United States, 36117
Responsible for the direction and management of the marketing operation and promotion of the organization's products, services, and brand. Directs the efforts of the marketing and advertising staff, and works with them to implement marketing plans to attain corporate sales and profit objectives.
Major Duties and Responsibilities Work Closely with the VP of Marketing on the Marketing and Business Development department planning and performance. Lead the department planning and tracking process for all brand/marketing and community efforts. Oversees marketing production, including creative concepts and translation to products/promotions, finished advertising, and marketing materials. Ensure that all marketing information is accurate; on brand; impactful; compliant; and has consistent messages across all media. Provides research analysis and recommendations of advertising placements for maximum benefit to the Credit Union. Live and promote Guardian Shared Values. Create a fun and healthy high performing culture where team members have the resources and support needed to be at their best. Provide clear guidance, objectives and expectations for performance to the team. Identify opportunities for growth and improvement. Oversee daily operations and performance of the team assignments, projects, tasks and workflows to ensure that all required marketing projects are completed on time. Champion process improvement efforts. Oversee all marketing channels, media management and related channels to support and manage effectiveness. Ensure that all Guardian messaging promotes/deepens member relationships and responds and adapts to behavior changes. Promote the Guardian Brand Standards, making sure all communications remain on brand internally and externally. Recommend media purchasing and advertising changes to promote growth and respond to changing markets. Develop budget recommendations to accomplish specific organizational, department and advertising goals Define, Develop and evolve marketing analytics to drive marketing effectiveness and member engagement across all channels to achieve CU and department goals. Work within the department and vendors to manage and share data and analysis of marketing efforts to identify areas of growth and improvement. Monitor and track industry and local/national trends to recommend appropriate alternatives and adjustments in the Marketing Departments Tactical plans to achieve Credit Union goals. Maintain visibility and a positive reputation in the community with community involvement and partnerships. Maintain involvement in Chambers of Commerce, Civic Organization and other partnerships that support Guardian and the community. Manage and Foster strong working relationships with all vendors and agencies. Evaluate vendor/agency performance and make recommendations for improvements to meet CU and department goals. Address vendor/agency performance issues quickly
Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.
Knowledge and Skills
Experience
Five to ten years of similar or related experience, including time spent in preparatory positions.
Education/Certifications/Licenses
A college degree.
Interpersonal Skills
The ability to motivate or influence internal or external senior level professionals is a critical part of the job, requiring a significant level of influence and trust. Obtaining cooperation and agreement on important outcomes via frequently complex, senior level dialogues, as well as a professional level of written communication skills are essential to the position.
ADA Requirements/ Physical Requirements
Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing / descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 4-6 hours per day. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable and timely attendance.
Working Conditions
Must be able to routinely perform work indoors in climate-controlled private office with minimal noise.
Mental and/or Emotional Requirements
Must be able to perform job functions independently and work effectively either on own or as part of a team. Must be able to plan and direct the work activities of self and others. Must be able to read and carry out various complicated written and oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.
Major Duties and Responsibilities Work Closely with the VP of Marketing on the Marketing and Business Development department planning and performance. Lead the department planning and tracking process for all brand/marketing and community efforts. Oversees marketing production, including creative concepts and translation to products/promotions, finished advertising, and marketing materials. Ensure that all marketing information is accurate; on brand; impactful; compliant; and has consistent messages across all media. Provides research analysis and recommendations of advertising placements for maximum benefit to the Credit Union. Live and promote Guardian Shared Values. Create a fun and healthy high performing culture where team members have the resources and support needed to be at their best. Provide clear guidance, objectives and expectations for performance to the team. Identify opportunities for growth and improvement. Oversee daily operations and performance of the team assignments, projects, tasks and workflows to ensure that all required marketing projects are completed on time. Champion process improvement efforts. Oversee all marketing channels, media management and related channels to support and manage effectiveness. Ensure that all Guardian messaging promotes/deepens member relationships and responds and adapts to behavior changes. Promote the Guardian Brand Standards, making sure all communications remain on brand internally and externally. Recommend media purchasing and advertising changes to promote growth and respond to changing markets. Develop budget recommendations to accomplish specific organizational, department and advertising goals Define, Develop and evolve marketing analytics to drive marketing effectiveness and member engagement across all channels to achieve CU and department goals. Work within the department and vendors to manage and share data and analysis of marketing efforts to identify areas of growth and improvement. Monitor and track industry and local/national trends to recommend appropriate alternatives and adjustments in the Marketing Departments Tactical plans to achieve Credit Union goals. Maintain visibility and a positive reputation in the community with community involvement and partnerships. Maintain involvement in Chambers of Commerce, Civic Organization and other partnerships that support Guardian and the community. Manage and Foster strong working relationships with all vendors and agencies. Evaluate vendor/agency performance and make recommendations for improvements to meet CU and department goals. Address vendor/agency performance issues quickly
Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.
Knowledge and Skills
Experience
Five to ten years of similar or related experience, including time spent in preparatory positions.
Education/Certifications/Licenses
A college degree.
Interpersonal Skills
The ability to motivate or influence internal or external senior level professionals is a critical part of the job, requiring a significant level of influence and trust. Obtaining cooperation and agreement on important outcomes via frequently complex, senior level dialogues, as well as a professional level of written communication skills are essential to the position.
ADA Requirements/ Physical Requirements
Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs. Must be capable of climbing / descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 4-6 hours per day. Must be able to work extended hours whenever required or requested by management. Must be capable of regular, reliable and timely attendance.
Working Conditions
Must be able to routinely perform work indoors in climate-controlled private office with minimal noise.
Mental and/or Emotional Requirements
Must be able to perform job functions independently and work effectively either on own or as part of a team. Must be able to plan and direct the work activities of self and others. Must be able to read and carry out various complicated written and oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.