Senior Marketing Manager
WSP, Washington, DC, United States
This Opportunity At WSP, we are driven by inspiring the right people to be part of our future-focused business. Our devotion to teamwork helps us build resilient communities and expand our skylines. Anything is within our reach and yours as a WSP employee. Come join us and help shape the future! We are recruiting a dynamic individual to fill a key leadership role focused on strategic growth initiatives as a part of WSP’s Strategic Growth Team (SGT). The Senior Marketing Manager will be based in Washington, DC or Herndon, VA, and will have oversight over marketing strategies and select client, pursuit and proposal development in Pennsylvania, New Jersey, Maryland, Washington, DC, Virginia, West Virginia and Delaware for WSP’s Transportation, Advisory, Buildings, Water and Energy business lines. Why You Should Apply WSP's Strategic Growth Team is a national group of collaborative and innovative problem solvers who frequently work across districts and regions to secure the win, leveraging the expertise of the broader organization. A continually expanding firm, WSP offers ambitious self-starters an incredible opportunity for career development and growth. Training is an essential component of our culture, making it an excellent environment for the lifelong learner. Further, WSP provides a comprehensive suite of benefits including medical, dental, vision, disability, life, and retirement savings focused on a providing health and financial stability throughout the employee’s career. WSP operates a hybrid work environment where employees are encouraged to find work-life balance in many ways. Your Impact Partners with business leadership to develop client-focused strategies and tactical action plans for growing WSP’s market share with established and emerging client accounts including reporting on key performance indicators (KPIs) Collaborates with business leaders to drive WSP’s business development process for pursuits and proposals, sales pipeline development, and industry visibility plans Leads and supports pursuit teams pre-RFP through proposal, interview and close-out phases including partnering with all WSP resources to drive overall strategy and sales approach, providing business intelligence on clients, competitors and WSP Develops and provides feedback on key sales messages, themes, and differentiators Oversees pursuit teams and monitors progress on key pursuits in alignment with WSP standards Collaborates with technical staff to write, review, and edit original content for clarity, compliance, and key messages Works with graphic design staff to plan, create, and produce graphics to effectively communicate the strategic visions Coaches and leads presentation teams, facilitates meetings, develops interview strategy, coaches and provides feedback to presenters, and prepares teams for Q&A Leads debriefing activities post procurement Facilitates Go/No-Go discussions and makes recommendations to business leadership Identifies and drives visibility plans in alignment with strategic priorities Works with minimal oversight, demonstrating strong interpersonal and persuasive communication skills May directly manage a team of professionals including day-to-day supervision of staff, performance reviews, mentoring, training, sharing best practices, and challenging individuals to deliver their best work Oversees proposal workload, prioritizes assignments, monitors proposal team progress and quality, and takes corrective action when necessary May participate in professional development activities (e.g., SMPS, WTS) to enhance business acumen and industry relationships Exercises responsible and ethical decision-making regarding company funds, resources, and conduct, and adhere to WSP’s Code of Conduct and related policies and procedures Serve as a quality control review for sales and business development material Ensures compliance with sales and business development policies and procedures, including audit requirements, Go/No-Go facilitation, and proposal quality Assists in the ongoing development and refinement of sales and business development procedures and processes Performs additional responsibilities as required by business needs. Who You Are Required Qualifications Bachelor’s degree or equivalent years of applicable experience 10+ years of experience Mentoring experience required Excellent verbal and written communication skills Possesses a strategic mindset and sound judgment Ability to build trust and influence others Demonstrated ability to manage and prioritize multiple projects and deadlines High proficiency with Microsoft Office, Adobe Creative Suite, SharePoint, and other software programs Excellent organizational and coordination skills along with liaison capabilities and knowledge of business development procedures is required Must have demonstrated experience managing standard and complex proposals from onset to conclusion with general guidance Demonstrated ability to facilitate meetings and coordinate large, diverse teams Must possess a strategic mindset Must have leadership, communication, liaison, analytical, forecasting, sales and business development, personnel management, and administrative skills Preferred Qualifications Experience in A/E/C industry Interest in automation and other emerging technologies Involvement in industry organizations Proficiency with Adobe Creative Suite WSP Benefits WSP provides a comprehensive suite of benefits focused on providing health and financial stability throughout the employee’s career. These benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for purposes of bereavement, voting, and/or attendance at naturalization proceedings. Compensation Expected Salary (all locations): $151,920 - $185,680. WSP USA is providing the compensation range that the company in good faith believes it might pay and offer for this position, based on the successful applicant’s education, experience, knowledge, skills, abilities in addition to internal equity and specific geographic location. WSP USA reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant’s sex or other status protected by local, state, and/or federal law. #LI-RC1 About WSP WSP USA is the U.S. operating company of WSP, one of the world's leading engineering and professional services firms. Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors and construction management professionals. WSP USA designs lasting solutions in the buildings, transportation, energy, water and environment markets. With more than 15,000 employees in over 300 offices across the U.S., we partner with our clients to help communities prosper. www.wsp.com WSP provides a flexible and agile workplace model while meeting client needs. Employees are also afforded a comprehensive suite of benefits including medical, dental, vision, disability, life, and retirement savings focused on providing health and financial stability throughout the employee’s career. At WSP, we want to give our employees the challenges they seek to grow their careers and knowledge base. Your daily contributions to your team will be essential in meeting client objectives, goals and challenges. Are you ready to get started? WSP USA (and all of its U.S. companies) is an Equal Opportunity Employer Race/Age/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability or Protected Veteran Status. The selected candidate must be authorized to work in the United States. NOTICE TO THIRD PARTY AGENCIES: WSP does not accept unsolicited resumes from recruiters, employment agencies, or other staffing services. Unsolicited resumes include any resume or hiring document sent to WSP in the absence of a signed Service Agreement where WSP has expressly requested recruitment/staffing services specific to the position at hand. Any unsolicited resumes, including those submitted to hiring managers or other business leaders, will become the property of WSP and WSP will have the right to hire that candidate without reservation – no fee or other compensation will be owed or paid to the recruiter, employment agency, or other staffing service.