Sr. Manager, Content Marketing

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As a Sr. Manager of Content Marketing, you will create multi-format content that aligns with business goals and can be used by various partners across Docusign, including but not limited to Communications, Growth Marketing, Sales and Partner Marketing. You will create content that entertains, educates, and inspires our audiences to understand the value Docusign Intelligent Agreement Management (IAM) brings to organizations. The content you create will be used across the customer journey, from global awareness campaigns to sales plays to bite-sized social value demonstrations. You’ll write compelling narratives with a clear, concise and human voice that aligns with Docusign’s new brand across a variety of short and longer-form assets. You lead the end-to-end content creation process for the assets you write from editorial planning through design and publishing. You’ll be responsible for understanding modern content marketing tactics, testing new formats, and acting as an expert in what will engage readers and rise above the noise.

A bit about who you are: We are looking for a writing professional who loves to dig into all aspects of the work. You’ll need to be able to seek out information to support business goals, distill what you’ve found, contribute to content marketing strategies, and draft and edit content. You enjoy the challenge a tight deadline brings and have the wit and hard work to meet it. You love to get into the weeds and work with collaborators to create cohesive stories for our potential customers and current clients. You get joy from growing an enterprise that helps businesses and people be successful.

This position is an individual contributor role reporting to the Sr. Director, Content Marketing.

Responsibilities

• Collaborate with cross-functional teams and participate in brainstorming sessions to develop the content strategy that best aligns with campaign goals and target audiences.
• Interview key partners and review research data and other background information to write a variety of short and longer-form assets, including social copy, video scripts, blogs, infographics, checklists, eBooks, and research summaries.
• Write clear, compelling copy that resonates with a variety of customer segments.
• Translate complex product features into clear and concise messaging that resonates with target audiences.
• Review and copyedit all newly created content assets to ensure accuracy in grammar, messaging, style, and tone of voice and optimization for SEO and newer forms of content discovery.
• Lead the end-to-end content creation process for the assets you write, reviewing drafts with subject matter authorities and owners to ensure accuracy, handing off to brand creative for design and publishing final assets to the website and sales portal.
• Work with campaign orchestrators to review content performance as part of campaign reporting.
• Look for innovative ways to write copy that improves our ability to resonate with our audience and drive desired actions.

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• 8+ years of copywriting experience, preferably in technology or B2B SaaS.
• Portfolio of writing samples.
• Experience translating technical and business concepts into clear, engaging language.

Preferred

• Excellent writing, editing, and proofreading skills.
• Proactive, organized, and able to thrive in a matrixed environment.
• Experience crafting both high-level brand stories and messaging centered around generating results.
• Passion for innovative new content formats, experience using Gen AI to augment the writing process.
• Experience optimizing content for SEO and AI consumption.
• Familiarity with publishing in a CMS, content workflow tools (e.g., Kapost, Optimizely, Highspot) and Canva.
• Experience writing for a legal audience or with contract-related technologies.
• High emotional intelligence.

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $122,300.00 - $190,650.00 base salary

Illinois and Colorado: $116,500.00 - $160,150.00 base salary

Washington and New York (including NYC metro area): $116,500.00 - $168,200.00 base salary

This role is also eligible for bonus, equity and benefits.

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region.
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement.
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment.
• Retirement Plans: select retirement and pension programs with potential for employer contributions.
• Learning and Development: options for coaching, online courses and education reimbursements.
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events.

Life at Docusign

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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