1431024 - Senior Director, Marketing Operations

This role will be posted through December 10, 2024 for applicants. Candidates must be US based preferably on the West Coast.

The Global Revenue Marketing team is the central organization that leads a united go-to-market approach to deliver growth for the entire Cisco portfolio. We keep the customer at the center of all that we do, connecting impactful marketing activations to customer needs and business strategy. We bring an agile approach to our work, encouraging collaboration to apply the expertise of our team across all marketing channels. Our organization is data-driven, measuring performance and efficiency across our demand generating campaigns to drive optimization and ultimately, increase pipeline.

The Senior Director, Marketing Operations will be responsible for building and managing a robust Customer Data Platform (CDP) and a connected Marketing and Sales technology stack. This role will also develop scalable services to support our global marketing operations, ensuring efficiency, effectiveness, and alignment with our business goals.

What You'll Do

1. Marketing Automation Platform (MAP) Design and Migration: Lead the implementation and management of a new MAP to enable cross-company demand program execution. Solution should scale to support onboarding of other lines of business and future M&A entities.
2. Customer Data Platform (CDP) Development: Lead the design, implementation, and management of a comprehensive CDP to centralize and leverage customer data for personalized marketing efforts.
3. Technology Stack Integration: Oversee the integration of marketing and sales technologies, driving cost efficiency while ensuring seamless data flow and interoperability across platforms.
4. Scalable Services: Develop and implement scalable services and processes to support global marketing operations, including campaign management, lead generation, and performance analytics.
5. Data Governance: Establish and enforce data governance policies to ensure data accuracy, privacy, and compliance with relevant regulations.
6. Performance Measurement: Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing operations and drive continuous improvement.
7. Team Leadership: Build and lead a high-performing team of marketing technologists and marketing operations professionals, fostering a culture of innovation, collaboration, and excellence.

Who You'll Work With

You will work closely with IT, Sales, and other departments to align technology initiatives with business objectives and ensure cohesive execution.

Basic Qualifications

1. 10+ years of experience in marketing operations, with a focus on technology and data management.
2. 5+ years experience leading and developing high-performing teams.

Preferred Qualifications

1. Experience in a global Fortune 100 company is a plus.
2. Proficiency with marketing automation platforms (Adobe Marketo Engage preferred), CRM systems (Salesforce preferred), data analytics tools, and other relevant technologies.
3. Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
4. Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.

Why Cisco

#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference powering an inclusive future for all.

We embrace digital, and help our customers implement changes in their digital businesses. Some may think we’re "old" (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, predicts, learns and protects. No other company can do what we do - you can’t put us in a box!

But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure (if you learn from it.)

Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA.) We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

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