1431024 - Senior Director, Marketing Operations
Cisco Systems, Inc., San Francisco, CA, United States
1431024 - Senior Director, Marketing Operations
Location: Seattle, WA (Alternate Location)
Compensation Range: 260700 USD - 344400 USD
Job Type: Professional
This role will be posted through December 10, 2024 for applicants. Candidates must be US based preferably on the West Coast.
The Global Revenue Marketing team is the central organization that leads a united go-to-market approach to deliver growth for the entire Cisco portfolio. We keep the customer at the center of all that we do, connecting impactful marketing activations to customer needs and business strategy. Our organization is data-driven, measuring performance and efficiency across our demand generating campaigns to drive optimization and ultimately, increase pipeline.
The Senior Director, Marketing Operations will be responsible for building and managing a robust Customer Data Platform (CDP) and a connected Marketing and Sales technology stack. This role will also develop scalable services to support our global marketing operations, ensuring efficiency, effectiveness, and alignment with our business goals.
What You'll Do
- Marketing Automation Platform (MAP) Design and Migration: Lead the implementation and management of a new MAP to enable cross-company demand program execution.
- Customer Data Platform (CDP) Development: Lead the design, implementation, and management of a comprehensive CDP to leverage customer data for personalized marketing efforts.
- Technology Stack Integration: Oversee the integration of marketing and sales technologies, ensuring seamless data flow and interoperability across platforms.
- Scalable Services: Develop and implement scalable services and processes to support global marketing operations, including campaign management and performance analytics.
- Data Governance: Establish and enforce data governance policies to ensure data accuracy and compliance with relevant regulations.
- Performance Measurement: Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing operations.
- Team Leadership: Build and lead a high-performing team of marketing technologists and marketing operations professionals.
Who You'll Work With
You will work closely with IT, Sales, and other departments to align technology initiatives with business objectives.
Basic Qualifications
- 10+ years of experience in marketing operations, with a focus on technology and data management.
- 5+ years experience leading and developing high-performing teams.
Preferred Qualifications
- Experience in a global Fortune 100 company is a plus.
- Proficiency with marketing automation platforms (Adobe Marketo Engage preferred), CRM systems (Salesforce preferred), and data analytics tools.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders.
Why Cisco
#WeAreCisco, where each person is unique, but we bring our talents to work as a team. We embrace digital and help our customers implement changes in their digital businesses.
Day to day, we focus on the give and take. We give our best, give our egos a break, and take accountability. Because without diversity of thought and a dedication to equality for all, there is no moving forward.
Message to Applicants
When available, the salary range posted reflects the projected hiring range for new hire, full-time salaries in U.S. locations, not including equity or benefits.
U.S. employees have access to quality medical, dental, and vision insurance, a 401(k) plan, and numerous wellbeing offerings.