Direct Mail Marketing Specialist

Description

Location: Remote

Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services-and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company.

Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you'll stay empowered to do your best work by creating astounding possibilities for local communities and beyond.

Job Overview:

Astound is currently seeking a Direct Mail Marketing Specialist. The Direct Mail Marketing Specialist is responsible for developing, executing, and optimizing direct mail campaigns, communications, tracking expenses, and advertising events. This role will work closely with the omnichannel team and graphic designers to create direct mail materials that comply with industry regulations and maintain high-quality standards. The Direct Mail Marketing Specialist will assist in monitoring and evaluating performance campaigns to ensure campaigns are executed within budget constraints.

A Day in the Life of the Direct Mail Marketing Specialist:

• Plan and execute direct mail campaigns, including audience segmentation market, segment, offer, transport, messaging, design, and distribution
• Build out strategy in direct mail matrix that is shared with Data & Analytics partner, printers, and creative agencies
• Work with Omnichannel team and graphic designers/creative agencies to create engaging and effective direct mail pieces
• Analyze and manage mailing lists with external Data & Analytics partner to ensure accurate targeting and optimize response rates
• Monitor and evaluate the performance of campaigns, using metrics to refine strategies and improve future efforts
• Assist in budget planning and ensure campaigns are executed within budget constraints, including coordinating cost estimates by format with printers, logging invoices, and communicating with AP on payment processing
• Ensure all direct mail materials comply with industry regulations and maintain high-quality standards
• Implement A/B, multivariate, demographic, format or other variations of testing for different campaign elements to identify best practices and optimize results
• Other duties as assigned

What You Bring to the Table:

• 3-5 years of experience in a similar role supporting Marketing or Advertising campaigns
• Prior graphic design experience is a plus
• Prior experience with direct mail principles and best practices
• Telecommunications experience is a plus
• Proficient in the utilization of all the Microsoft Office Suite programs (Word, PowerPoint, Outlook and Excel) and Google databases (e.g, Google Sheets)
• Strong interpersonal and communication skills, both written and oral, and the capacity to communicate with tact and professionalism
• Highly organized, self-starter with the ability to work autonomously and take initiative
• Ability to analyze problems, develop a path toward problem solving, and continue the process to completion
• Strong analytical skills with the ability to interpret data and metrics
• Creative mindset with attention to detail
• Ability to travel up to 5% of the time

Education:

• Bachelor's degree in Marketing, Communications, or a related field

We're Proud to Offer a Comprehensive Benefits Package Including:

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program

*Benefits listed above are for regular full-time positions

Base Salary: The base salary range for this position is $70,000 - $75,000, plus opportunities for bonus and benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.

Our Mission Statement:

* Take care of our customers

* Take care of each other

* Do what we say we are going to do

* Have fun

Diverse Workforce / EEO:

Astound Broadband is proud to be an Equal Opportunity Employer and we are dedicated to cultivating a diverse, equitable and inclusive workplace where employees feel valued, respected and empowered. Discrimination of any kind has no place here. We are dedicated to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity or expression, genetic information, military, veteran status, and any other characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business.

CCPA Employee Privacy Policy (For California Candidates Only): https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)