Marketing Assistant Manager

Marketing Assistant Manager for Laboratoires Expanscience

The Company and the Opportunity:  ____________________________________________________

Laboratoires Expanscience is a French pharmaceutical and dermo-cosmetic company, 100% family-owned, that has been developing its expertise in skincare (Mustela and Babo Botanicals brands) and pharmacology for 70 years.

At Expanscience, we help individuals of all ages shape their well-being, with products sold in over 100 countries (brands like Mustela, Babo Botanicals and Piasclédine 300). Our positive impact on society and the environment has been recognized with the B Corp label, and we commit to being a company that is better for the world. More information can be found at https://www.expanscience.com/en-us.

Are you passionate about marketing, social media, digital storytelling, and bringing natural skincare solutions to families everywhere? Join our team in New York City as Marketing Assistant Manager for a renowned brand of natural baby skincare, where you’ll play a key role in connecting our brand with parents and caregivers worldwide.

Position Summary: ______________________________________________________________________________

As Marketing Assistant Manager, you will manage and enhance our presence across social platforms, ensuring our brand voice and values shine through each post, story, and campaign. Working closely with the marketing and digital teams, you’ll develop social strategies as well as engaging, on-brand content that resonates with our audience and helps drive our mission forward.

Job Responsibilities: _ _________________________________________________________________

• Develop a two-year strategic digital plan in line with brand objectives.
• Create, schedule, and manage daily content across social platforms (Instagram, Facebook, TikTok, etc.)
• Engage with our online community, responding to comments, messages, and inquiries
• Collaborate with internal teams to develop content that aligns with product launches, promotions, and brand initiatives.
• Monitor and evaluate social media performance, providing insights to optimize strategies, identify areas for improvement and to reach KPIs with actionable insights.
• Conduct marketing analysis of current trends and identify opportunities for our brand to join relevant conversations.
• Agency Management: Collaborate with and oversee external agencies managing advertising, social media, and other marketing activities to ensure optimal performance and alignment with business goals.
• Plan, execute, and optimize campaigns across Google Ads, Facebook, Instagram, TikTok, and other relevant platforms.
• Manage our Shopify storefront, including design updates, product listings, and user experience enhancements.

Qualifications: _____________________________________________________________________________

• 2-5 years of experience in social media management, content creation, or digital marketing.
• College degree required; Master’s degree in Marketing, Communications, or a related field preferred.
• Experience in a beauty role, preferably in skincare (preferred).
• B Corp experience highly desired.
• Must be legally authorized to work in the U.S.; the company is unable to sponsor or take over sponsorship of an employment visa for this role.  

Desired Strengths: _________________________________________________________________________

• A passionate, energetic team-oriented individual with strong interpersonal skills and emotional intelligence.
• Proactive, creative, and highly organized with a passion for social media and brand storytelling.
• Strong understanding of social media platforms, algorithms, and content best practices.
• Ability to work independently and collaborate in a fast-paced, hybrid environment.
• French-speaking a plus.

Salary & Benefits: ___________________________________________________________________________

Our competitive and attractive compensation package includes the following:

• Salary range of $68-80K based on experience
• Hybrid work arrangement
• Joining a certified B-Corp company that uses business as a force for good
• Comprehensive medical, dental, vision, FSA and maternity leave benefits
• 401K with a 6% Company match
• Paid time off (vacation, sick days, company holidays, comp days, summer Fridays)
• Bi-monthly Mustela & Babo Botanicals products allocation
• Wellness stipends
• Company-paid volunteer days
• Annual corporate offsite and trainings
• Various initiatives throughout the year in line with our B-Corp commitments: Health Week, Sustainable Development Week, etc.

Why Join Us? ___________________________________________________________________________

You’ll be part of a company that values sustainability, natural ingredients, and making a positive impact in the lives of families. We offer a competitive salary, comprehensive benefits, and an environment where your ideas are valued.

If you’re ready to make a difference and help shape our brand’s story, apply today!