Director of Digital Marketing & Media

Winid is a talent acquisition consultancy that offers Executive Search, RPO and Talent Solutions.

Our purpose is to drive the growth and fulfillment of individuals and organizations. We facilitate individuals in finding inspiring opportunities and help organizations discover professionals who will take them to the next level. We do this through talent acquisition and development solutions that focus on people, diversity and inclusion, innovation, and cutting-edge technology.

About the client:

A global company focused on luxury beauty products. The company prioritizes sustainability and community support. Combining artistry, science, and a deep understanding of their customers' desires to create products that are effective and offer a luxurious experience, enhancing both beauty and well-being.

Job description:

Our Client is seeking a dynamic and strategic Director of Digital Marketing & Media, an expert brand builder who can navigate and manage complex brand licensing and internal/external relationships. The Director oversees the day-to-day management of our PR and Influencer activities and manages the budget and critical vendor partnerships, including the public relations and influencer agencies.

Responsibilities:

• Create, edit, and develop all the creative assets for marketing, brand, trade teams in line with brand's DNA and markets' needs, in collaboration with Marketing Vice Presidents.
• Provide professional advice and guidance on developing engaging and relevant social media content to our distributors and our brands.
• Lead and follow-up of the different stages of production of assets from the creative exchanges on the concept and intentions to the post-production (retouching, editing, etc.) of assets with external creative studios until delivery of assets to the relevant teams.
• Write copy across all marketing channels, including website copy, email campaigns, blog posts, video scripts, digital and print ads, etc.
  Monitor the implementation and consistency of the annual content production roadmap.
• Analyze the performance and ROI of the contents produced.
  Carry out digital monitoring of new formats/practices in this field to feed internal teams and propose innovative, affinity-based and engaging digital and visual content that contributes to the brands' creative footprints.
• Build the relevant digital strategy for each brand, and for new launches and existing lines
• Define and execute social media strategy
• Originate recommendations for paid media
• Develop all digital assets
• Orchestrating digital media campaigns & innovative media technics
• Elaborate and implement the digital toolkit, and supporting adoption by distributors and retailers
• Defining the relevant touch points with final consumers
• Consolidating and tracking performance of digital activities
• Manage and maintain owned social media channels

Requirements:

• Bachelor's Degree or equivalent in Communications, Marketing, Media Management
• 10-12 years of experience in a related field
• Experience working with social engagement tools & platforms
• Experience managing Social Media and Advertising Agencies
• Experience managing multiple budgets
• A proactive self-starter with a can do attitude
• Exceptional written and oral communication skills
• Strong organizational and multi-tasking capabilities

Department Digital & E-Commerce Role Digital Marketing Locations New York Remote status Hybrid Remote Employment type Full-time