Chiesi
Omnichannel Marketing Partner - Neonatology
Chiesi, Cary, North Carolina, us, 27512
Omnichannel Marketing Partner - Neonatology
Date: Dec 12, 2024
Department: BU CARE
Job Type: Direct Employee
Team: Mktg, Market Access, Bus. Excellence & Med. Affair
Contract Type: Permanent
Location:
Cary, NC, US
**Purpose**
The Omnichannel Marketing Manager - Neonatology will support the development and execution of integrated marketing strategies across multiple channels to enhance the reach and impact of our neonatology products/campaigns. They will be responsible for maintaining and evolving the omnichannel ecosystem that services a wide variety of customer/persona/account needs. This role requires a deep understanding of digital marketing, customer engagement, and the ability to work collaboratively with cross-functional teams. Ideal candidate is local able to work hybrid model out of Cary, NC office.
**Main Responsibilities**
+
**Strategy Development:**
+ Define and lead the omnichannel marketing strategy in coordination with brand/campaign strategies set by the product manager.
+ Participate and lead franchise-level omnichannel marketing strategic programs; elevate brand-level strategic thinking to franchise-level applications
+ Leverage AI tools and technologies to enhance marketing strategies, including AI-driven customer segmentation, personalized content creation, and predictive analytics.
+
**Insights, Analytics, and Measurement:**
+ Identify channel and consumer experience trends and ensure that omnichannel content development is driven by actionable insights.
+ Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
+ Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.
+
**Content Development:**
+ Partner with a wide range of internal and external stakeholders to develop impactful and meaningful content across the multiple channels; explore multiple techniques/technologies to rapidly feed an omnichannel engine
+ Develop and implement marketing campaigns across multiple channels, including digital, social media, email, and in-store.
+ Manage the submission of marketing assets through the Medical, Legal, Regulatory (MLR) review process to ensure compliance with industry standards and regulations.
+
**Collaboration:** Work closely with product management, sales, and operations teams to ensure alignment and integration of marketing efforts.
+
**Innovation:** Stay updated on industry trends and emerging technologies to continuously improve marketing strategies.
**Experience Required**
**Experience Required:**
+ 4+ years of experience in digital marketing, omnichannel marketing, or a related role.
+ Strong understanding of customer segmentation, online marketing, and user experience.
+ Ability to edit HTML and use Adobe Creative Cloud apps to rapidly create/edit digital content.
+ Proven track record of managing and executing successful marketing campaigns.
+ Excellent analytical skills and the ability to interpret data to drive decisions.
+ Familiarity with the content review process/workflows.
+ Familiarity with Google Analytics and Tag Manager.
+ Strong communication and interpersonal skills.
+ Ability to work collaboratively in a team environment
**Experience Preferred:**
+ Significant experience in the healthcare/biotech industries.
+ Familiarity with digital marketing tools and SEO best practices.
+ Demonstrated ability to collaborate effectively with cross-functional teams.
+ Experience with pharmaceutical MLR review processes and familiarity FDA guidelines on digital pharma promotion
+ Experience with AI tools and technologies for marketing purposes.
+ Proficiency with content management systems, particularly Veeva PromoMats and WordPress.
**Education**
Bachelor's degree in marketing, business, communications or a related field. Applicable work experience also acceptable.
**Discover all our opportunities**
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Date: Dec 12, 2024
Department: BU CARE
Job Type: Direct Employee
Team: Mktg, Market Access, Bus. Excellence & Med. Affair
Contract Type: Permanent
Location:
Cary, NC, US
**Purpose**
The Omnichannel Marketing Manager - Neonatology will support the development and execution of integrated marketing strategies across multiple channels to enhance the reach and impact of our neonatology products/campaigns. They will be responsible for maintaining and evolving the omnichannel ecosystem that services a wide variety of customer/persona/account needs. This role requires a deep understanding of digital marketing, customer engagement, and the ability to work collaboratively with cross-functional teams. Ideal candidate is local able to work hybrid model out of Cary, NC office.
**Main Responsibilities**
+
**Strategy Development:**
+ Define and lead the omnichannel marketing strategy in coordination with brand/campaign strategies set by the product manager.
+ Participate and lead franchise-level omnichannel marketing strategic programs; elevate brand-level strategic thinking to franchise-level applications
+ Leverage AI tools and technologies to enhance marketing strategies, including AI-driven customer segmentation, personalized content creation, and predictive analytics.
+
**Insights, Analytics, and Measurement:**
+ Identify channel and consumer experience trends and ensure that omnichannel content development is driven by actionable insights.
+ Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
+ Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.
+
**Content Development:**
+ Partner with a wide range of internal and external stakeholders to develop impactful and meaningful content across the multiple channels; explore multiple techniques/technologies to rapidly feed an omnichannel engine
+ Develop and implement marketing campaigns across multiple channels, including digital, social media, email, and in-store.
+ Manage the submission of marketing assets through the Medical, Legal, Regulatory (MLR) review process to ensure compliance with industry standards and regulations.
+
**Collaboration:** Work closely with product management, sales, and operations teams to ensure alignment and integration of marketing efforts.
+
**Innovation:** Stay updated on industry trends and emerging technologies to continuously improve marketing strategies.
**Experience Required**
**Experience Required:**
+ 4+ years of experience in digital marketing, omnichannel marketing, or a related role.
+ Strong understanding of customer segmentation, online marketing, and user experience.
+ Ability to edit HTML and use Adobe Creative Cloud apps to rapidly create/edit digital content.
+ Proven track record of managing and executing successful marketing campaigns.
+ Excellent analytical skills and the ability to interpret data to drive decisions.
+ Familiarity with the content review process/workflows.
+ Familiarity with Google Analytics and Tag Manager.
+ Strong communication and interpersonal skills.
+ Ability to work collaboratively in a team environment
**Experience Preferred:**
+ Significant experience in the healthcare/biotech industries.
+ Familiarity with digital marketing tools and SEO best practices.
+ Demonstrated ability to collaborate effectively with cross-functional teams.
+ Experience with pharmaceutical MLR review processes and familiarity FDA guidelines on digital pharma promotion
+ Experience with AI tools and technologies for marketing purposes.
+ Proficiency with content management systems, particularly Veeva PromoMats and WordPress.
**Education**
Bachelor's degree in marketing, business, communications or a related field. Applicable work experience also acceptable.
**Discover all our opportunities**
**Screen readers cannot read the following searchable map.**
Follow this link to reach our Job Search page to search for available jobs in a more accessible format.