The Farmer's Dog
PR Manager
The Farmer's Dog, New York, New York, us, 10261
Who We Are
The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogs What We Stand For and Where You'll Come In
This role will be responsible for implementing a strategy to build a positive reputation for The Farmer's Dog through a range of channels and media engagements in partnership with our Head of Comms. Working with an array of internal colleagues, the PR Manager will be an all-around storyteller and oversee press releases, media outreach, content creation and more across all platforms, including social media.
The PR Manager will support critical brand-building and communications initiatives including (but not limited to) PR activity to support product launches, brand campaigns and initiatives, partnerships, thought leadership activities, events, brand reputation and more. The PR Manager will collaborate regularly with Brand, Social Media, Partnerships, Influencer, Growth/Marketing groups, as well as working with executive leadership.
This is an exciting opportunity for someone to bring their expertise in PR, strong verbal and written communications skills and media management to always look for new ways to tell a story. You're nimble, collaborative, detail-oriented, and - most importantly - you love dogs!
One Team : We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER - getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.
We are skeptical about everything and precious about nothing : Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems.
We consider the customer journey in all of our decisions : We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.
We Execute For Impact : We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles - i.e. acquisition is hyper-focused on improving customer retention and experience.
We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time. How You'll Make An Impact Activate a proactive, integrated media strategy and process to increase awareness of our organization in partnership with the Head of Communications Oversee the creation of press materials, including press releases, media kits, and executive briefing documents Implement comprehensive crisis communication strategies by identifying potential risks or vulnerabilities and building proactive plans to address them effectively Develop, manage, and leverage relationships with key media outlets and journalists to maximize coverage and enhance brand visibility in target markets. Own key metrics to measure the effectiveness of PR and provide regular reports on successes and areas of opportunity Represent The Farmer's Dog at trade shows and events to build brand visibility and network with key stakeholders We're Excited About You Because You have 7+ years of experience in public relations, with a focus on strong brands and/ or high-growth working environments You have a deep network of strong media relationships across media and influencers to leverage and tell our story in a compelling way You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously You love writing - of all shapes and sizes. From navigating a headline's tight character limit to crafting a detailed video script, every word deserves consideration You are an excellent communicator (verbal and written) You have a deep understanding of social media platforms and influencer engagement You are an owner, have excellent problem-solving skills and can prioritize tasks effectively You are able to build strong cross-functional relationships, effectively facilitate discussions and drive consensus You love dogs Office Guidelines
We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement. Our DEI Philosophy:
Our company's mission is rooted in deep, genuine care for dogs - and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we're committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets. A Few of Our Best Benefits Dog-friendly office in Greenwich Village Market-competitive compensation and equity packages Comprehensive Healthcare, Dental, and Vision Company supported mental health benefits 12 week paid parental leave Competitive 401k plan with company match Flexible PTO Discounted fresh food for your pup Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug
We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically.
For this role the anticipated hiring base compensation range is $97,000 - $115,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity.
In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change. Equal Employment Opportunity Statement
The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.
The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogs What We Stand For and Where You'll Come In
This role will be responsible for implementing a strategy to build a positive reputation for The Farmer's Dog through a range of channels and media engagements in partnership with our Head of Comms. Working with an array of internal colleagues, the PR Manager will be an all-around storyteller and oversee press releases, media outreach, content creation and more across all platforms, including social media.
The PR Manager will support critical brand-building and communications initiatives including (but not limited to) PR activity to support product launches, brand campaigns and initiatives, partnerships, thought leadership activities, events, brand reputation and more. The PR Manager will collaborate regularly with Brand, Social Media, Partnerships, Influencer, Growth/Marketing groups, as well as working with executive leadership.
This is an exciting opportunity for someone to bring their expertise in PR, strong verbal and written communications skills and media management to always look for new ways to tell a story. You're nimble, collaborative, detail-oriented, and - most importantly - you love dogs!
One Team : We don't think of ourselves as "Acquisition Marketers", "Engineers", "Data Analysts", or "Product Managers". Beyond denoting skill sets and areas of expertise, we don't think departments matter. We'd rather align ourselves to the goals we're working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER - getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.
We are skeptical about everything and precious about nothing : Ideas can and should come from anywhere, and we aren't tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there's a better or more impactful way to solve problems.
We consider the customer journey in all of our decisions : We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.
We Execute For Impact : We don't subscribe to "best practices" or "industry KPIs". We're uninterested in how we compare to "benchmarks"; instead we orient ourselves around being the best we can possibly be. Similarly, we don't subscribe to rigid or classical expectations of roles - i.e. acquisition is hyper-focused on improving customer retention and experience.
We Are Focused and Work Without Assumption : We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, "what's the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?". We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don't expect to be perfect the first time. How You'll Make An Impact Activate a proactive, integrated media strategy and process to increase awareness of our organization in partnership with the Head of Communications Oversee the creation of press materials, including press releases, media kits, and executive briefing documents Implement comprehensive crisis communication strategies by identifying potential risks or vulnerabilities and building proactive plans to address them effectively Develop, manage, and leverage relationships with key media outlets and journalists to maximize coverage and enhance brand visibility in target markets. Own key metrics to measure the effectiveness of PR and provide regular reports on successes and areas of opportunity Represent The Farmer's Dog at trade shows and events to build brand visibility and network with key stakeholders We're Excited About You Because You have 7+ years of experience in public relations, with a focus on strong brands and/ or high-growth working environments You have a deep network of strong media relationships across media and influencers to leverage and tell our story in a compelling way You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously You love writing - of all shapes and sizes. From navigating a headline's tight character limit to crafting a detailed video script, every word deserves consideration You are an excellent communicator (verbal and written) You have a deep understanding of social media platforms and influencer engagement You are an owner, have excellent problem-solving skills and can prioritize tasks effectively You are able to build strong cross-functional relationships, effectively facilitate discussions and drive consensus You love dogs Office Guidelines
We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement. Our DEI Philosophy:
Our company's mission is rooted in deep, genuine care for dogs - and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we're committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets. A Few of Our Best Benefits Dog-friendly office in Greenwich Village Market-competitive compensation and equity packages Comprehensive Healthcare, Dental, and Vision Company supported mental health benefits 12 week paid parental leave Competitive 401k plan with company match Flexible PTO Discounted fresh food for your pup Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug
We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically.
For this role the anticipated hiring base compensation range is $97,000 - $115,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity.
In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change. Equal Employment Opportunity Statement
The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.