AEG is hiring: Marketing and Advertising Manager in Cedar Rapids
AEG, Cedar Rapids, IA, United States, 52404
Marketing & Advertising ManagerIf you have the experience and a passion for developing and executing marketing strategies and media buys, a love of working in the sports and entertainment industry, and are creative and driven, this is the position for you! The focus of this full-time, year-round position will be on creating and fulfilling our marketing and advertising strategies for the Cedar Rapids Kernels and Waterloo Bucks baseball teams by overseeing marketing content and strategy, coordinating and executing advertising plans and annual budgets, and contributing to other marketing efforts. This person will work closely with our Social Media & Content Manager to implement the overall marketing strategy for the organization. You will also maintain relationships with members of the media and third party advertising representatives.Reports to:Director of Corporate SalesMARKETING & ADVERTISING CONTENTDevelop the annual marketing & advertising plans for both the Kernels and the Bucks, and oversee the various messages and branding Provide metrics and analysis on both our marketing & advertising campaigns to measure performance and share regularly with key front office staff to influence future decisions based on that dataWork closely with the Social Media & Content Manager to develop our social media strategy to increase our reach and engagement Stay up on marketing, advertising and social media trends, and research and develop plans to incorporate into our brandsWrite press releases and develop stories about the organizationsRoutinely run ticketing reports to direct our marketing avenues and/or content based on who is or is not buying tickets at the timeDevelop and oversee our e-mail marketing strategy to increase our reach and exposure in the marketDevelop guerilla marketing strategies, including but not limited to, pocket schedule & schedule magnet distribution, and "Game Tonight" sign placementsIN-SEASON & GAME DAY RESPONSIBILITIESDuring games, assist in collecting photos and other content to use for future marketing efforts and client sponsorship recap needs, and assist in other gameday duties, as neededDemonstrate and grow the Kernels "Excellence in All We Do" credo by displaying the utmost in professionalism, compassion and respect, and provide first-class customer service to our fansMISCELLANEOUSOn non-game days: maintain normal business hours of Mon-Fri, 9am-5pm On Kernels home game days: 9am through the gameExpected to work all Cedar Rapids Kernels home games, and will be asked to attend occasional Waterloo Bucks games, as neededAbility to work in an athletic sports environment and willing to put in the extended hours it takes to succeed, including weekends, holidays, and eveningsExpected to work all special eventsOther duties as deemed necessaryREQUIREMENTSBachelor's degree in advertising, marketing, business or related fieldMinimum 1-3 years of related experience, preferably in the sports & entertainment industryFluent in Microsoft Office programs Excellent verbal and written communication skillsDetail-oriented with strong problem-solving abilitiesAbility to coach and manage others Ability to work in an athletic sports environment and willing to put in the extended hours it takes, including weekends, holidays, and evenings Knowledge in social media marketing, traditional marketing, and experience operating these mediums for a previous employer, internship, or other organizationThis position is based in Cedar Rapids, Iowa, and is not a remote positionWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.