Vice President, Advertising Account Strategy Job at Mediassociates in Sandy Hook

Overview:

Mediassociates is a leading independent media planning, buying and analytics agency located in the greater NYC Metro area. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work.

Job Description:

The VP of Account Strategy will lead one of our client services teams in developing and implementing integrated marketing solutions to drive client success. This role focuses on building strong client partnerships and driving impactful advertising results across digital (video, social, search, programmatic), traditional media (TV, radio, print, OOH), and emerging platforms. The ideal candidate will have extensive experience in media planning, marketing analytics, and data-driven decision-making.

Roles & Responsibilities:

• Lead an Account Strategy team, understanding client needs, developing media strategies and overseeing media planning to deliver on client goals
• Manage client relationships, ensuring satisfaction, identifying needs, and optimizing performance
• Identify opportunities to explore solutions for client growth in data, digital and analytics
• Leverage data & analytics to enhance client results and promote actionable insights
• Oversee workflow and process improvement, ensuring timely delivery of solutions
• Support new business development and manage agency profitability
• Partner with executive leadership to define agency objectives and client growth opportunities
• Ensure contracts, financials and profitability of accounts meets agency "best practices"
• Guide professional development and foster a collaborative, innovative team culture focused on client success

Required Skills & Experience:

• 15+ years in an agency environment, with expertise in digital and traditional media
• Strong leadership and interpersonal skills, with proven ability to motivate and guide teams
• Strategic thinking with a focus on data-driven marketing and client growth
• Exceptional communication, presentation, and project management skills
• Ability to balance multiple projects with tight deadlines and manage senior-level client relationships
• Experience with national/local accounts and a history of business development success
• Bachelor's degree; digital certifications a plus

This is an opportunity to make a significant impact on client relationships and agency growth, while leading a dynamic, results-driven team. If you meet most of the qualifications but don't check every box, we still encourage you to apply. We value a range of experiences and skills.

Our office is located in Sandy Hook, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.

Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.