Tangent Technologies
Marketing Manager Job at Tangent Technologies in Aurora
Tangent Technologies, Aurora, IL, United States, 60505
JOB SUMMARY
The Marketing Manager will be responsible for supporting digital, print, and trade show marketing initiatives for Tangent. This role requires a high level of creativity, attention to detail, and project management skills. The Marketing Manager will report to the Vice President of Sales and work closely with various departments to ensure cohesive and effective marketing strategies.
ROLES AND RESPONSIBILITIES
REQUIRED SKILLS/ABILITIES
The Marketing Manager will be responsible for supporting digital, print, and trade show marketing initiatives for Tangent. This role requires a high level of creativity, attention to detail, and project management skills. The Marketing Manager will report to the Vice President of Sales and work closely with various departments to ensure cohesive and effective marketing strategies.
ROLES AND RESPONSIBILITIES
- Develop and execute comprehensive marketing plans for digital, print, and trade show channels.
- Manage the creation and distribution of marketing materials, including brochures, advertisements, and digital content.
- Coordinate and oversee trade show logistics, including booth design, promotional materials, and on-site management.
- Analyze marketing campaign performance and provide actionable insights to improve effectiveness.
- Collaborate with the sales team to align marketing strategies with business objectives.
- Maintain and update the company's website and social media platforms to ensure consistent branding and messaging.
- Monitor industry trends and competitor activities to identify new marketing opportunities.
REQUIRED SKILLS/ABILITIES
- Strong understanding of digital marketing, including SEO, SEM, email marketing, and social media.
- Proficiency in graphic design software (e.g., Adobe Creative Suite) and content management systems (CMS).
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strong analytical skills and ability to interpret data to drive marketing decisions.
- Experience with trade show planning and execution.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in marketing, with a focus on digital, print, and trade show marketing.
- Proven track record of successful marketing campaign management.
- Ability to work in a fast-paced environment.
- Strong attention to detail and problem-solving skills.
- Ability to sit or stand for extended periods.