Marketing Specialist Job at Hultafors Group North America in Mequon

We are seeking a talented Marketing Specialist to join our in-office team. As a Marketing Specialist, you will play a crucial role in developing and executing marketing strategies across various channels. Your responsibilities will include creative content creation, trade show coordination, and close collaboration with our digital marketing team. Additionally, you’ll take a leadership role in driving digital initiatives, ensuring brand consistency and innovative approaches. If you’re passionate about marketing, have a creative mindset, and thrive in a dynamic environment, we’d love to hear from you!

Responsibilities

-Creative Content Creation:

• Develop compelling marketing collateral, including brochures, presentations, and promotional materials.
• Ensure brand consistency across all marketing materials.
• Proficiency in graphical design principles is essential.-

-Campaign Management:

• Plan and execute marketing campaigns, both online and offline.
• Coordinate product launches and promotional events.
• Collaborate with cross-functional teams to drive successful campaigns.

-Trade Show Coordination:

• Plan, organize, and execute trade show participation.
• Coordinate logistics, booth setup, and promotional materials.
• Represent the company professionally at industry events.

-Sales Support:

• Assist sales teams with marketing materials, presentations, and lead generation.
• Provide insights and data to enhance sales efforts.
• Collaborate on sales enablement initiatives.

-Digital Leadership:

• Lead digital marketing efforts, including SEO, SEM, and social media.
• Innovate and explore new digital channels for brand visibility.
• Ensure messaging aligns with our brand identity.

Required Skills

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience as a trade show coordinator or in a similar role.
• Proficiency in MS PowerPoint and Excel.
• Strong communication skills and ability to work well under pressure.
• Critical thinking and problem-solving abilities.
• Understanding of competitor strategies and consumer behavior.