Marketing Manager Job at Palm House in Palm Beach

Job Overview:
The Hotel Marketing Manager is responsible for developing and executing marketing strategies to promote the hotel's services, boost brand awareness, and drive occupancy and revenue. This role includes overseeing digital marketing campaigns, managing content creation, analyzing market trends, and collaborating with the sales team to align marketing efforts with business goals.

Key Responsibilities

Marketing Strategy & Planning:

• Develop and implement comprehensive marketing plans to meet the hotel's business objectives.
• Identify target audiences and create strategies to effectively engage them.
• Set and monitor marketing goals and KPIs to measure the success of initiatives.

Digital Marketing & Online Presence:

• Manage the hotel's online presence across the website, social media channels, and online review platforms.
• Execute digital marketing campaigns, including SEO, SEM, email marketing, and social media advertising.
• Regularly update and optimize the website to keep it current and search engine-friendly.

Content Creation & Management:

• Create compelling marketing content for blogs, social media, newsletters, and promotional materials.
• Collaborate with the design team to produce high-quality visual content (graphics, videos, photography).
• Ensure all content is aligned with the hotel's brand voice and messaging.

Market Research & Analysis:

• Conduct market research to understand industry trends, the competitive landscape, and customer preferences.
• Analyze campaign performance and marketing data to identify areas for improvement.
• Provide insights and recommendations to optimize future marketing strategies.

Brand Management & Promotion:

• Develop and maintain brand guidelines to ensure consistent messaging and visual identity.
• Plan and execute promotional activities to enhance brand awareness and reputation.
• Represent the hotel at industry events, trade shows, and community functions.

Partnerships & Collaborations:

• Build and maintain relationships with local businesses, attractions, and travel partners for cross-promotional opportunities.
• Manage partnerships with influencers, media, and external stakeholders to amplify marketing efforts.
• Coordinate joint marketing activities with travel agencies and corporate partners.

Advertising & Media Planning:

• Develop and manage advertising campaigns across print, digital, and broadcast media channels.
• Allocate and manage the marketing budget to maximize ROI.
• Negotiate with advertising vendors and media outlets for optimal placements and rates.

Public Relations & Communications:

• Create and implement public relations strategies to enhance the hotel's public image.
• Prepare press releases, media kits, and other communication materials to promote the hotel.
• Handle media inquiries and coordinate interviews for hotel representatives.

Event Promotion & Management:

• Plan and promote special events, seasonal promotions, and packages to drive bookings.
• Collaborate with the sales and events teams to successfully promote and execute events.
• Track the performance and ROI of promotional events and campaigns.

Team Collaboration & Leadership:

• Work closely with sales, revenue management, and operations teams to ensure alignment with business goals.
• Guide and support the marketing team, providing training and development opportunities.
• Foster a collaborative environment that encourages creativity and innovation.

Compliance & Reporting:

• Ensure all marketing activities comply with legal regulations and brand standards.
• Prepare and present regular reports on marketing performance, including campaign results, budget utilization, and ROI.
• Maintain accurate records of marketing activities, contracts, and financial transactions.

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Hospitality Management, or related field (MBA or advanced certification in marketing preferred).
• Experience: Minimum of 5-7 years in marketing, with at least 2-3 years in a hospitality or hotel environment.

Knowledge, Skills, and Abilities

• Strong understanding of marketing principles, strategies, and best practices.
• Proficiency in digital marketing, social media management, and content creation.
• Excellent written and verbal communication skills.
• Strong analytical skills and ability to interpret data to make data-driven decisions.
• Creative problem-solving abilities and innovative thinking.
• Familiarity with CRM systems, email marketing platforms, and analytics tools.
• Ability to manage multiple projects simultaneously and meet deadlines.

Licenses or Certificates:

• Ability to obtain any government-required licenses or certifications.

Grooming:

• Employees must maintain a neat, clean, and well-groomed appearance in accordance with company standards.

Other

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements,

efforts, or working conditions associated with the job. While this is intended to be an

accurate reflection of the current job, management reserves the right to revise the job or to

require that other or different tasks be performed when circumstances change (e.g.

emergencies, changes in personnel, workload, seasonality, rush jobs or technological.)