Social Media Coordinator Job at OU Education Services in Norman

Job Title: Social Media CoordinatorDepartment: Marketing and CommunicationsReports to: Content LeadLocation: This position is based in Norman, OK, with opportunities for hybrid work.Shape the Future of Online Learning with OU Education Services:OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university's mission of providing high-quality education to learners everywhere.At OUES, we value collaboration and the opportunity to work closely with our team to achieve impactful results. While we welcome applicants from across the country, we strongly prefer candidates who are based in or willing to relocate to the Oklahoma City metro area. Being part of our vibrant community enables stronger collaboration, deeper connection to our mission, and the chance to contribute to the growth of online education. If relocation is required, we're here to help ensure a smooth transition.Job Summary:We are seeking a creative and dynamic Social Media Coordinator to join our Marketing and Communications team. The ideal candidate will be responsible for developing, implementing, and managing comprehensive social media strategies that enhance OU Online's digital presence, engagement across multiple platforms and student enrollment/retention efforts.Key Responsibilities:Content Creation and Management:Develop and execute a social media calendar that includes engaging, brand-consistent content across various social media platforms (Facebook, Twitter, Instagram, LinkedIn)Create visually appealing graphics, short-form videos and other interactive contentPartner with OU's marketing team to collaborate, connect and amplify OU and OU Online social activitiesSocial Media Strategy:Collaborate with academic departments, student services, marketing teams and others as relevant to execute the strategyMonitor and analyze social media trends, social media metrics and engagement ratesIdentify opportunities for growth and engagement on emerging social media platformsCommunity Engagement:Monitor and manage online activity, addressing any concerns or issues promptlyEngage with followers, respond to comments and messages professionally and foster a positive online communityAnalytics and Reporting:Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite or similar platformsPrepare regular reports on social media activities, campaign performance and audience engagementProvide insights and recommendations for improving social media strategies based on data analysisCampaign Support:Assist in planning and executing social media campaigns to promote online degree programs, events and other initiativesCoordinate with graphic designers, videographers and other team members to ensure cohesive campaign execution.Monitor campaign progress and make real-time adjustments as neededBrand Advocacy:Ensure all social media content adheres to the university's brand guidelines and maintains a consistent tone and styleAct as a brand ambassador, promoting the university's values and mission through social media interactionsQualifications:Bachelor's degree (four years) in advertising, public relations, marketing, communications or a related field0-2 years of social media management experienceProficiency in social media management toolsStrong writing and visual communication skillsUnderstanding of analytics and performance trackingBenefits:Competitive salary and benefits package.Opportunities for professional development and career growth.Hybrid work environment promoting work-life balance.How to Apply:Interested candidates should submit:Detailed resume of education and/or professional experienceCover letter explaining social media philosophy