OU Education Services
Social Media Coordinator Job at OU Education Services in Norman
OU Education Services, Norman, OK, United States, 73072
Job Title: Social Media Coordinator
Department: Marketing and Communications
Reports to: Content Lead
Location: This position is based in Norman, OK, with opportunities for hybrid work.
Shape the Future of Online Learning with OU Education Services:
OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university's mission of providing high-quality education to learners everywhere.
At OUES, we value collaboration and the opportunity to work closely with our team to achieve impactful results. While we welcome applicants from across the country, we strongly prefer candidates who are based in or willing to relocate to the Oklahoma City metro area. Being part of our vibrant community enables stronger collaboration, deeper connection to our mission, and the chance to contribute to the growth of online education. If relocation is required, we're here to help ensure a smooth transition.
Job Summary:
We are seeking a creative and dynamic Social Media Coordinator to join our Marketing and Communications team. The ideal candidate will be responsible for developing, implementing, and managing comprehensive social media strategies that enhance OU Online's digital presence, engagement across multiple platforms and student enrollment/retention efforts.
Key Responsibilities:
Qualifications:
Benefits:
How to Apply:
Interested candidates should submit:
Department: Marketing and Communications
Reports to: Content Lead
Location: This position is based in Norman, OK, with opportunities for hybrid work.
Shape the Future of Online Learning with OU Education Services:
OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university's mission of providing high-quality education to learners everywhere.
At OUES, we value collaboration and the opportunity to work closely with our team to achieve impactful results. While we welcome applicants from across the country, we strongly prefer candidates who are based in or willing to relocate to the Oklahoma City metro area. Being part of our vibrant community enables stronger collaboration, deeper connection to our mission, and the chance to contribute to the growth of online education. If relocation is required, we're here to help ensure a smooth transition.
Job Summary:
We are seeking a creative and dynamic Social Media Coordinator to join our Marketing and Communications team. The ideal candidate will be responsible for developing, implementing, and managing comprehensive social media strategies that enhance OU Online's digital presence, engagement across multiple platforms and student enrollment/retention efforts.
Key Responsibilities:
- Content Creation and Management:
- Develop and execute a social media calendar that includes engaging, brand-consistent content across various social media platforms (Facebook, Twitter, Instagram, LinkedIn)
- Create visually appealing graphics, short-form videos and other interactive content
- Partner with OU's marketing team to collaborate, connect and amplify OU and OU Online social activities
- Social Media Strategy:
- Collaborate with academic departments, student services, marketing teams and others as relevant to execute the strategy
- Monitor and analyze social media trends, social media metrics and engagement rates
- Identify opportunities for growth and engagement on emerging social media platforms
- Community Engagement:
- Monitor and manage online activity, addressing any concerns or issues promptly
- Engage with followers, respond to comments and messages professionally and foster a positive online community
- Analytics and Reporting:
- Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite or similar platforms
- Prepare regular reports on social media activities, campaign performance and audience engagement
- Provide insights and recommendations for improving social media strategies based on data analysis
- Campaign Support:
- Assist in planning and executing social media campaigns to promote online degree programs, events and other initiatives
- Coordinate with graphic designers, videographers and other team members to ensure cohesive campaign execution.
- Monitor campaign progress and make real-time adjustments as needed
- Brand Advocacy:
- Ensure all social media content adheres to the university's brand guidelines and maintains a consistent tone and style
- Act as a brand ambassador, promoting the university's values and mission through social media interactions
Qualifications:
- Bachelor's degree (four years) in advertising, public relations, marketing, communications or a related field
- 0-2 years of social media management experience
- Proficiency in social media management tools
- Strong writing and visual communication skills
- Understanding of analytics and performance tracking
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional development and career growth.
- Hybrid work environment promoting work-life balance.
How to Apply:
Interested candidates should submit:
- Detailed resume of education and/or professional experience
- Cover letter explaining social media philosophy