Social Media Coordinator Job at Howard University in Washington

The Talent Acquisition department hires qualified candidates to fill positions which contribute to the overall strategic success of Howard University. Hiring staff "for fit" makes significant contributions to Howard University's overall mission. At Howard University, we prioritize well-being and professional growth. Here is what we offer: Health & Wellness: Comprehensive medical, dental, and vision insurance, plus mental health supportWork-Life Balance: PTO, paid holidays, flexible work arrangementsFinancial Wellness: Competitive salary, 403(b) with company match Professional Development: Ongoing training, tuition reimbursement, and career advancement pathsAdditional Perks: Wellness programs, commuter benefits, and a vibrant company cultureJoin Howard University and thrive with us! https://hr.howard.edu/benefits-wellnessJOB PURPOSE:Coordinate advancement communications' social media strategy for the Development and Alumni Relations (DAR) division by creating digital content to support fundraising goals, align with the University brand and move forward the mission, vision and strategic direction of the University. Assist the advancement communications team in creating and maintaining digital content calendar.SUPERVISORY AUTHORITY:There is no supervisory authority associated with this roleNATURE AND SCOPE:Reporting to the Senior Creative & Digital Communications Manager, the Digital Social Media Coordinator is part of a team creating compelling social media content. In addition to content creation, the social media coordinator will employ a strategic outlook towards platform utilization and audience engagement. This position also works with colleagues to ensure messaging and materials are consistent with the University's style guide, standards and brand.PRINCIPAL ACCOUNTABILITIES:Craft compelling, brand-consistent content designed to engage target audiences and promote brand awareness and loyaltyAssist in creating social media calendar and ensure it is routinely updatedUtilize various analytical tools to monitor and evaluate the performance of social media campaigns and strategiesActively engage with and respond to followers and customers through various social media platforms to foster a strong community of supportersStay abreast of the latest social media trends and technologies to ensure the brand's online presence remains relevant and effectiveCollaborate with the Office of University Communications to communicate messaging from across the UniversityAbility to capture captivating photos and video by using various applicationsAssist in repurposing content for web and email collaboration effortsAvailability to attend university and DAR events throughout the yearCORE COMPETENCIES: Experience with creating content, posting and managing an array of social media platforms and software to inform, engage and influence multiple audiences;Demonstrated experience capturing photos and familiarity with video editing tools such as Adobe Premiere Pro, iMovie, or Final Cut Pro for crafting engaging video contentAbility to engage, find stories and interact with students, alumni and the university community to produce compelling contentKnowledge of graphic design software like Adobe Creative Cloud (Photoshop, Illustrator, and InDesign), Canva, or Snappa for creating visually appealing contentCreativity and demonstrated awareness of emerging trends in social mediaAbility to work effectively on teams with technical and non-technical colleagues to successfully execute projects;Ability to plan, prioritize and organize a diversified workload with attention to detail and an urgency to meet deadlines;Ability to work collaboratively across campus and independently with purpose and accuracy in a fast-paced environment; andAbility to exercise sound judgment.MINIMUM REQUIREMENTS:Bachelor's degree, studies in marketing, communications, public relations, or journalism preferred.Three (3) years of experience that includes managing social media platforms from concept to completion, particularly in higher educationExperience using content management system (CMS) and other digital platforms to disseminate contentExcellent written and verbal communication and interpersonal skillsCompliance Salary Range DisclosureExpected Pay Range: $68,181 - $75,000