Trend Notes
In-house Photographer Job at Trend Notes in Lake Forest
Trend Notes, Lake Forest, CA, United States, 92630
Position Summary:
The in-house photographer is accountable for the effective representation of company products on all web properties, both in-house and on e-commerce marketplace platforms. This primarily
relates to graphics, imaging, and video content. This position is also responsible for the quality of all customer-facing sales and marketing materials and touchpoints.
Responsibilities:
- Creative development of digital assets including photos, video, and graphics. Must bring the highest level of excellence to all work to achieve consistent outputs.
- Photography of new and existing products, photo manipulation, color shifting and adjustment, and proper output for each media.
- Shoot and produce product videos, including all organization and set up of shoots.
- Create graphics as needed for websites, newsletters, promotions, product launches, packages, instruction sheets, etc.
- Ensure consistency of brand tone, 'voice', and messaging throughout all projects.
- Capture visually engaging photographs of a wide variety of products. Imagery will be utilized for a variety of channels including but not limited to the website, catalogs, direct mail and our social media sites
- Working with the Marketing and Sales Departments, create a consistent visual style that
represents our brand identity and maintains our standards
- Keep the photography organized on the server in the correct folder structure, with proper naming conventions.
- Product styling as needed
- Photo editing as needed including color correction, photo retouching, and resizing
- Responsible for maintaining the proper care of photographic and lighting equipment in the Photo Room space.
Action plans:
Within standard working hours, 40 hours per week, plan and work according to the detailed plans below as a photographer.
Phase 1
Focusing on the soft landing and building teamwork with coworkers
- Analyze current photo styles and try to apply unique photo styles from Korea
- Work closely with other photographers to find better ways to build up styles for trend notes
- Best outputs and qualities through re-touching and Photoshop techniques
- Develop various postures customized to models and build good relationships to get the best performance and quality
Phase 2
After the adjusting phase, try to set up new photo styles for trend notes
- Try a different set of lighting
- Find a new set of lighting
- Try new angles and lenses to present different atmosphere
- Apply more detailed product shots to deliver more product information to customers
Phase 3
Renovate homepage visuals and keep searching for new models
- Work closely with in-house designers to renovate homepage layouts to maximize the
product images
- Keep searching for new models to refresh the overall atmosphere according to upcoming seasons
- Advise make-up directions to get perfect photos
- Advise new side items to present styles well
Phase 4
Maintaining and upgrading studio setups
- Install backdrops for various atmosphere
- Use various background colors according to product styles
- Keep exploring outdoor locations for photoshoot
Phase 5
Analyze fashion trends in the US and perform competitive analysis
- Investigate competitors' websites to find differences and apply learnings if required
- Improve user experiences on trendnotes.com
- Be prepared for upcoming seasons with fashion trend analysis
Phase 6
Successfully handover learnings and implications over 3 years
- Hand over the detailed manual to trend notes to keep consistency
- Recommendations and suggestions to move forward
The in-house photographer is accountable for the effective representation of company products on all web properties, both in-house and on e-commerce marketplace platforms. This primarily
relates to graphics, imaging, and video content. This position is also responsible for the quality of all customer-facing sales and marketing materials and touchpoints.
Responsibilities:
- Creative development of digital assets including photos, video, and graphics. Must bring the highest level of excellence to all work to achieve consistent outputs.
- Photography of new and existing products, photo manipulation, color shifting and adjustment, and proper output for each media.
- Shoot and produce product videos, including all organization and set up of shoots.
- Create graphics as needed for websites, newsletters, promotions, product launches, packages, instruction sheets, etc.
- Ensure consistency of brand tone, 'voice', and messaging throughout all projects.
- Capture visually engaging photographs of a wide variety of products. Imagery will be utilized for a variety of channels including but not limited to the website, catalogs, direct mail and our social media sites
- Working with the Marketing and Sales Departments, create a consistent visual style that
represents our brand identity and maintains our standards
- Keep the photography organized on the server in the correct folder structure, with proper naming conventions.
- Product styling as needed
- Photo editing as needed including color correction, photo retouching, and resizing
- Responsible for maintaining the proper care of photographic and lighting equipment in the Photo Room space.
Action plans:
Within standard working hours, 40 hours per week, plan and work according to the detailed plans below as a photographer.
Phase 1
Focusing on the soft landing and building teamwork with coworkers
- Analyze current photo styles and try to apply unique photo styles from Korea
- Work closely with other photographers to find better ways to build up styles for trend notes
- Best outputs and qualities through re-touching and Photoshop techniques
- Develop various postures customized to models and build good relationships to get the best performance and quality
Phase 2
After the adjusting phase, try to set up new photo styles for trend notes
- Try a different set of lighting
- Find a new set of lighting
- Try new angles and lenses to present different atmosphere
- Apply more detailed product shots to deliver more product information to customers
Phase 3
Renovate homepage visuals and keep searching for new models
- Work closely with in-house designers to renovate homepage layouts to maximize the
product images
- Keep searching for new models to refresh the overall atmosphere according to upcoming seasons
- Advise make-up directions to get perfect photos
- Advise new side items to present styles well
Phase 4
Maintaining and upgrading studio setups
- Install backdrops for various atmosphere
- Use various background colors according to product styles
- Keep exploring outdoor locations for photoshoot
Phase 5
Analyze fashion trends in the US and perform competitive analysis
- Investigate competitors' websites to find differences and apply learnings if required
- Improve user experiences on trendnotes.com
- Be prepared for upcoming seasons with fashion trend analysis
Phase 6
Successfully handover learnings and implications over 3 years
- Hand over the detailed manual to trend notes to keep consistency
- Recommendations and suggestions to move forward