Director, Beauty Public Relations Job at BPCM in New York

Account Director, Beauty

BPCM seeks an experienced and entrepreneurial Account Director to join its thriving beauty division, reporting directly to the Vice President and Managing Director.

The right candidate will have a proven ability to manage high-profile beauty brands, work in a fast-paced environment, possess strong management and communication skills, and demonstrate high proactivity when proposing new ideas and leading brand strategies. Candidates must also have excellent written and oral communication skills, be competent at media analysis, have well-established industry relationships, and be able to develop and manage account teams.

Your Day-to-Day:

• Lead the creation of strategic planning for 5-7 clients and oversee the execution of plans.
• Develop relationships with client-appropriate fashion and beauty influencers to maximize content opportunities and brand exposure on their channels.
• Provide strategic direction to clients on initiatives, brand positioning, and core messaging.
• Help lead the business development of BPCM Beauty, cultivating relationships for new business opportunities.
• Focus specifically on feature-pitching efforts for clients, spokespeople, and new launches.
• Cultivate relationships with top-tier consumer, business, and trade press.
• Leverage these relationships to secure client features across broadcast, print, and digital.
• Possess expert-level knowledge of beauty media practices and proven results, garnering coverage in print, broadcast TV, and online mediums.
• Ability to lead, manage, and mentor teams of Supervisors, Senior Account Executives, Account Executives, Associate Account Executives, and Coordinators
• Participate in new business recommendations, proposals, and presentations.
• Oversee the planning and execution of PR and influencer events (Fashion Week, Press/Influencer Trips, Product Launches, Deskside Meetings, Store Openings, etc.)
• Identify relevant strategic partnerships for clients and assist in developing those relationships.
• Possess a combination of creative and strategic thinking; ability to be an out-of-the-box thinker and contribute to agency-wide brainstorms.
• Have an awareness of culture events, editorial calendars, and seasonal and celebrity trends to effectively and proactively apply story angle development that is strategic and timely to maximize brand features and product placements across national, regional, online, trade, and broadcast outlets.
• Must be highly organized and detail-oriented and able to manage several accounts independently with a positive and proactive attitude.
• Partner with BPCM LA and ModusBPCM on all relevant beauty client opportunities.

Requirements

What you bring to the team:

• Minimum 8-10 years of experience at a PR agency and/or in-house, working on campaigns with top beauty brands.
• B.A., preferably in a related field such as Marketing, PR, Communications and/or Journalism.
• Must have extensive and well-established senior and director-level contacts in top-tier media platforms, trade publications, and national and digital media.
• Must exhibit strong writing, communication, and presentation skills to effectively articulate ideas to clients, agency principals, and colleagues.
• Must have experience in senior-level pitching, including securing brand features and founder profiles.
• Superior press release and pitch writing, communication, and presentation skills.
• Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships.
• Team leader with the ability to mentor and develop junior team members.
• Ability to be a team player with a can-do, "roll up your sleeves" attitude in an environment that requires collaboration.
• Exceptional problem-resolution skills, including prioritizing multiple assignments in a dynamic and fast-paced environment.

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December

The anticipated salary range for this position is $110,000 - $120,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location.

Why BPCM:

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, 3-day in office hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.