Robert Half is hiring: Search Engine Optimizer/Marketer (SEO/SEM) in Avon

Organization in Greater Hartford looking for a SEM Specialist with 5 or more years of experience. Agency and client facing experience highly preferred

• Proficiency in Adobe Creative Cloud, with the ability to effectively use its suite of tools.
• Solid experience with Content Management Systems (CMS), particularly in publishing and managing online content.
• Familiarity with Customer Relationship Management (CRM) software to manage and analyze customer interactions.
• Skill in using Facebook Insights to track user interaction and to optimize social media marketing campaigns.
• Extensive experience with Google Ads, including creating, testing, and optimizing ad campaigns.
• Proficiency in AB Testing to compare two versions of a webpage and determine which one performs better.
• Experience in creating and managing effective online advertisements.
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information.
• Proven experience in blogging to engage with the online community and increase website visibility.
• Demonstrated ability to create and increase brand awareness through digital marketing strategies.
• Membership or certification from the Search Engine Marketing Detail Oriented Organization (SEMDOO) is highly desirable.