Robert Half is hiring: Social Media Strategist in Minneapolis

We are in the process of recruiting a Social Media Strategist for our Advertising team based in Minneapolis, Minnesota. This position offers a long-term contract employment opportunity where you will be instrumental in enhancing our brand's presence on various social media platforms.

Responsibilities:
• Develop and implement a comprehensive social media strategy to increase our brand awareness.
• Utilize social media tools such as Adobe Creative Cloud, Canva, and Facebook Insights to create engaging content.
• Conduct in-depth analysis using Google+ and other analytics tools to gauge the effectiveness of our social media campaigns.
• Stay updated with the latest social media best practices and technologies.
• Use Editorial Calendars for consistent content distribution across different social media platforms.
• Monitor user engagement and suggest content optimization.
• Work closely with the advertising team to develop promotional campaigns.
• Use SEO strategies to increase traffic and engagement on our social media platforms.
• Regularly blog to engage audience and promote brand awareness.
• Manage and oversee social media advertising and analytics.

• Proficient in Adobe Creative Cloud for designing creative and engaging social media content

• Skilled in using Canva to create visually appealing social media graphics

• Experienced in creating and managing Editorial Calendars for effective content planning and scheduling

• Knowledgeable in utilizing Facebook Insights for tracking user interaction and improving social media presence

• Familiarity with Google+ as a social media tool for brand promotion and customer engagement

• Proven experience in creating and executing effective Advertisements on various social media platforms

• Strong understanding of Analytics tools to measure and analyze the impact of social media campaigns

• Well-versed in social media Best Practices to increase efficiency and performance

• Adept in Blogging to enhance brand awareness and boost web traffic

• Demonstrated ability in raising Brand Awareness by leveraging social media strategies