Marketing Coordinator Job at PearsonRavitz in Ardmore

PearsonRavitz is a physician-founded, physician-focused disability and life insurance brokerage that provides exceptional insurance solutions explicitly tailored to physicians' needs. We aim to protect healthcare professionals' income with personalized insurance plans and outstanding customer service. We are currently seeking a talented Marketing Coordinator to join our marketing team.

As a Marketing Coordinator at PearsonRavitz, you will be crucial in executing our marketing strategies and campaigns. You will work closely with the Marketing Manager to enhance our brand presence, engage with our audience, and drive our marketing initiatives forward. This role requires a creative thinker, a self-starter with a keen eye for detail, excellent project management skills, and a passion for marketing.

Compensation:

• Salary Range: $60,000 - $70,000
• Paid Time Off
• Health, Vision, and Dental Insurance, Group Short Term Disability Insurance, Life Insurance, 
• 401(k) with Match

Work Environment: This position is primarily remote, with bi-weekly in-office department meetings and occasional in-office days for specific marketing tasks. Candidates must be local to the Ardmore area or within a one-hour drive/commute.

$60,000 - $70,000 yearly

Marketing Concepts:

• Assist in the development and execution of innovative marketing concepts and campaigns.
• Conduct market research to identify trends and opportunities for growth.

Social Media Coordination:

• Manage, create, and curate content for our social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Develop and implement social media strategies to increase engagement and followers.
• Monitor social media trends, track performance metrics, and provide insights and recommendations.
• Stay current on the latest social media trends and evaluate whether/how these trends can enhance our social media strategy.

Copywriting:

• Write compelling and engaging copy for various marketing materials, including social media posts, blog articles, website content, whitepapers, e-books, ghostwriting, and email campaigns.
• Ensure all content aligns with our brand voice and messaging.

Email Campaigns:

• Help create, manage, and optimize email marketing campaigns to nurture leads and engage customers.
• Segment email lists, personalize content, and analyze campaign performance.

Management/Admin:

• Coordinate marketing projects from inception to completion, ensuring deadlines are met, and deliverables are of high quality.
• Collaborate with internal teams and external vendors to execute marketing campaigns effectively.
• Provide thorough updates on all projects you lead, identifying pain points, obstacles, and solutions.
• Attend marketing meetings and take detailed notes, capturing key points, action items, and deadlines.
• Distribute meeting minutes and follow up on action items to ensure timely completion.

• Bachelor’s degree in Marketing, Communications, or a related field.
• Three or more years of professional experience in social media coordination, copywriting, and project management.
• Strong writing and editing skills with the ability to create compelling content.
• Proficiency in social media platforms and management tools (e.g., Meta, Linkedin, Agorapulse, etc).
• Experience with CMS and project management platforms (Notion, Salesforce, Marketing Cloud, Pardot, Canva, and CapCut are preferred)
• Understanding of website management and structure (WordPress)
• Comfortable with technology - demonstrate advanced proficiency and strong ability to independently learn new software and programs.
• Excellent organizational skills.
• Ability to work both independently and collaboratively.
• A keen eye for aesthetics and details.
• Strong analytical skills and experience with data-driven decision-making.
• Knowledge of SEO, SEM, and other digital marketing techniques.
• Experience with Adobe Creative Suite (Illustrator, Photoshop, Indesign) is a plus.

At PearsonRavitz, our core values are the foundation of everything we do: Ownership, Transparency, Empathy, and Respect.

• Ownership: We expect each team member to demonstrate accountability and pride in their work.
• Transparency: Open and honest communication is crucial to our success. We believe in sharing information freely, keeping everyone informed, and fostering an environment where questions and feedback are encouraged.
• Empathy: Understanding and valuing each other’s perspectives is at the heart of our team dynamics.
• Respect: We treat everyone with the utmost respect, recognizing each individual's unique contributions and value to our team.