Hearst Television Inc
Senior Manager, Marketing & Account Strategy
Hearst Television Inc, New York, NY
Job Description
Why Hearst Magazines
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.
But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social - with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Your Impact
Hearst is seeking a Senior Manager of Marketing & Account Strategy within its Fashion & Luxury Industry. With a focus on our American Fashion & Retail accounts, this role will work with a cross-disciplinary team of Hearst salespeople, campaign strategists, content studio professionals, and others to build marketing programs that grow revenue and margins while delivering powerful results for our clients.
The Senior Manager will join a team of American Fashion & Retail marketers who are responsible for the strategy and development of integrated marketing opportunities and programs, and building successful partnerships with salespeople, while also identifying prospects that can be approached proactively with compelling ideas that preempt the RFP process.
Responsibilities
What You'll Do:
Qualifications
Who You Are:
This role requires the position to be located in New York, NY with an in office presence of 3 days per week.
The base salary for this role is between $85,000-$87,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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Why Hearst Magazines
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.
But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social - with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Your Impact
Hearst is seeking a Senior Manager of Marketing & Account Strategy within its Fashion & Luxury Industry. With a focus on our American Fashion & Retail accounts, this role will work with a cross-disciplinary team of Hearst salespeople, campaign strategists, content studio professionals, and others to build marketing programs that grow revenue and margins while delivering powerful results for our clients.
The Senior Manager will join a team of American Fashion & Retail marketers who are responsible for the strategy and development of integrated marketing opportunities and programs, and building successful partnerships with salespeople, while also identifying prospects that can be approached proactively with compelling ideas that preempt the RFP process.
Responsibilities
What You'll Do:
- Distill client RFPs into smart and strategic marketing proposals
- Use data, insights, and research to build compelling and informed opportunities
- Conceptualize and develop partner-specific, cross-platform marketing programs, such as custom content and native executions, experiential activations, and direct marketing digital campaigns
- Ensure that all work meets the standards of Hearst brands, and all aspects of written, design, and execution are of the highest quality
- Manage day-today requests from sales/staff/management
- Manage project budgets and timelines
Qualifications
Who You Are:
- Significant experience in both the strategic and executional aspects of proposal development
- Strong copywriting skills
- Resourceful; inclination to independently problem-solve before bringing questions to larger group
- Experience reading and understanding RFPs and media grids
- Comfortable working in a fast-changing environment and juggling multiple priorities, and ability to operate in a team culture
- Strong written and verbal communication skills, including ability to influence and present to senior executives
- Analytic and strategic thinking skills
- Positive, "can-do" attitude
- Understanding of/interest in Hearst editorial products and the Fashion & Luxury industries are a plus
- Proficiency in Microsoft Office and Keynote, and Google Suite
- Minimum 4-5 years of related experience
This role requires the position to be located in New York, NY with an in office presence of 3 days per week.
The base salary for this role is between $85,000-$87,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
#LI-CD1
#LI-HYBRID