WuXi AppTec
Director, Digital Marketing
WuXi AppTec, Atlanta, Georgia, United States, 30349
WuXi AppTec Director, Digital Marketing Atlanta, Georgia Apply Now The Digital Marketing Director is responsible for leading all digital marketing initiatives from campaign creation to execution, measurement and optimization, ensuring all digital efforts are integrated with all marketing functions to support lead generation yielding pipeline growth.
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants. This role is 100% remote, with minimal (15-20%) travel required. The anticipated salary range for this position is $112,101 to $145,613. Responsibilities Plan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, and digital advertising. Establish and execute a digital marketing strategy to distribute content and generate leads. Maintain consistent brand messaging across all digital channels. Identify, analyze, and measure trends and content to assess performance and optimize user experience. Create and maintain an editorial calendar to deliver targeted content, in partnership with the Marketing Content leader. Research, track, and analyze behaviors and trends and implement research into digital marketing campaigns. Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs. Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques. Develop and monitor campaign budgets. Qualifications Job Requirements 8+ years of marketing experience in digital marketing, campaign development, and execution. Experience with SEO and SEM strategy and keyword research. Experience with Marketing Automation platforms (e.g., Pardot, Marketo, HubSpot). Experience with CMS (e.g., WordPress). Understanding of website analytics tools, such as Google Analytics. Preferred Qualifications Proficiency in photo and video editing software. Strong sense of creativity, imagination, and innovation. Excellent interpersonal skills, with the ability to collaborate with other departments. Ability to analyze consumer metrics, reports, and trends. Strong project management and managerial skills.
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Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants. This role is 100% remote, with minimal (15-20%) travel required. The anticipated salary range for this position is $112,101 to $145,613. Responsibilities Plan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, and digital advertising. Establish and execute a digital marketing strategy to distribute content and generate leads. Maintain consistent brand messaging across all digital channels. Identify, analyze, and measure trends and content to assess performance and optimize user experience. Create and maintain an editorial calendar to deliver targeted content, in partnership with the Marketing Content leader. Research, track, and analyze behaviors and trends and implement research into digital marketing campaigns. Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs. Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques. Develop and monitor campaign budgets. Qualifications Job Requirements 8+ years of marketing experience in digital marketing, campaign development, and execution. Experience with SEO and SEM strategy and keyword research. Experience with Marketing Automation platforms (e.g., Pardot, Marketo, HubSpot). Experience with CMS (e.g., WordPress). Understanding of website analytics tools, such as Google Analytics. Preferred Qualifications Proficiency in photo and video editing software. Strong sense of creativity, imagination, and innovation. Excellent interpersonal skills, with the ability to collaborate with other departments. Ability to analyze consumer metrics, reports, and trends. Strong project management and managerial skills.
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