Marketing Manager Job at Harwood Hospitality Group in Dallas

Harwood Hospitality Group

Harwood Hospitality Group delivers an escape from the ordinary through a growing collection of concepts in the Harwood District of Dallas. The hospitality group features catering and a world of culinary experiences with a current collection of 18 concepts plus our luxury boutique property, Hotel Swexan in the 19-city-block Harwood District, with more experiences currently in development.

Our mission is to allow both our associates and our guests to Escape the Ordinary. For our associates, this means being a part of a mutual long-term vision driven by doing things differently with creativity, passion, and style. We then allow guests to feel transported to different parts of the world without leaving the comforts of their own city. We deliver our mission by providing unparalleled hospitality, exceptional service, and culinary excellence that leaves unforgettable memories and instills deep loyalty.

Summary

The Marketing Manager is a key contributor to the success of the dynamic marketing + PR campaigns for the Harwood Hospitality Group (HHG). As a strategic thinker, collaborator, and connector, you will work with the Hospitality Marketing + PR team along with key culinary and operations leaders.

The primary focuses of your role will be to ensure that all marketing + PR activities, initiatives, and campaigns are strategic to drive restaurants and catering ROI, stay up to date, on-brand, and are thoroughly prepared to launch on-time.

This role will support from start-to-finish on all marketing + PR campaigns with ownership of key functions such as:

• Managing brand's campaign and event calendar to drive the largest revenue impact
• Managing media plans and coordinating paid ad placements
• Managing outside agencies for pr, digital media, graphic design, and organic social media initiatives
• Brand management activities such as monitoring and implementing any changes to brand operations.
• Scheduling meetings and workshops as needed
• Planning and managing Marketing + PR campaign assets including all websites, photography, videography, graphic design, and copywriting

Core Responsibilities

• Development of creative assets for promotion across owned channels (web, digital, social, email)
• Planning of unique pop-up and marketing event experiences for our guests outside of our regular programming
• Development and execute marketing and advertising campaigns for HHG across social media, digital, PR, and email marketing
• Work closely with social media agency and in house Marketing team to build social media calendars and activations based on set social media strategy
• Ensure brand standards are met and information updated across all platforms including social media, graphic design, websites, and third-party listings
• Manage and update all restaurant and brand websites regularly
• Manage print collateral needs
• Manage design and printing of menus
• Create and maintain quarterly and monthly marketing calendars and project progress boards
• Work with operations to ensure campaigns are communicated and executed successfully
• Create and produce in-restaurant branded materials
• Build a robust influencer program and digital partnerships
• Manage and execute photoshoots that align with brand goals and campaigns

We're Excited About You if You Have

• 5+ experience in marketing and communications within the hospitality industry
• A natural passion for hospitality, and/or extraordinary experiences
• Strong organizational and time management skills with a preference for achieving goals and creating efficiencies
• Proven ability to manage multiple projects and adhere to deadlines
• An open mind to adapt to timely strategic changes
• Boundless creativity with an eye for trendsetting design and style
• Proactive thinker and problem solver
• Flexible availability to work during peak hospitality seasons and/or hours such as nights, weekends, and holidays

Required Education + Skills

• Bachelor's degree in Marketing/Communications
• Must have extensive knowledge of computers and document management software, including but not limited to Microsoft Office Suite, Adobe Creative Suite, Canva, Squarespace, CRM, CTUIT, Google Drive, Campaign Monitor, Klaviyo