Publicity Coordinator (Communications & Marketing)

Overview

Who We Are

SAG-AFTRA is the iconic American labor union that represents approximately 160,000 media professionals. SAG-AFTRA employees support our members and thrive on securing the strongest protections by negotiating the best wages, working conditions, health and pension benefits. We preserve and expand members’ work opportunities, vigorously enforce our contracts and protect our members against unauthorized use of their work. ​

Responsibilities

Under the direction of the Chief Communications & Marketing Officer, the Publicity Coordinator supports all traditional and digital media relations activities, initiatives, planning, placement, measurement and reporting. This role works in conjunction with communications and marketing staff to establish goals, objectives, plans and tactical implementations. The Publicity Coordinator also provides marketing, research and planning assistance and support.

 (This section provides a general summary of the most significant job duties performed. It does not explain in detail every single duty performed.)

ESSENTIAL DUTIES & RESPONSIBILITIES: 

• Supports the domestic and international media relations outreach efforts through close interaction with the CCMO.
• Assists in developing and supporting a consistent communications strategy and core messaging that reflects the organization’s strategic vision.
• Writes, edits and places media products including news releases, fact sheets, bios, and other print, digital, and video media kit materials.
• Builds and maintains a positive media relations environment for the organization and supports relationships with media outlets.
• Works with media outlets to publish timely company information and stories.
• Assists with developing media programs and written and verbal pitches.
• Assists in creating briefing materials, and coordinating and supporting briefings and interviews.
• Engages with certain contracted consultants and media agencies.
• Supports and maintains the organization’s media management system and subscriptions including Cision and others; conducts periodic service and account reviews and recommends appropriate vendors.
• Supports other efforts in the Communications & Marketing department as required.
• Perform other duties as assigned or as the situation dictates.

Qualifications

What You’ll Need

We want to make sure you’re successful. To be considered, you must have:

(The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of this job with or without reasonable accommodation, using some other combination of skills and abilities.)

REQUIRED KNOWLEDGE, SKILLS & ABILITIES:

• Superlative interpersonal skills: High degree of patience and tact, and must be able to cultivate respectful and collaborative relationships with people from diverse backgrounds, both internally and externally.
• Hold yourself and others accountable for a high level of performance and integrity.
• Must be able to work in a challenging environment where constructive feedback from others is encouraged.
• Must be adaptable, creative, detail-oriented and confident, with superior problem-solving skills.
• Ability to manage multiple and conflicting deadlines and coordinate organized project plans.
• Must have a strong sense of urgency.
• Exceptional verbal and written communication skills Knowledge of AP Style.
• Familiarity with Cision, Google Suite and project management programs.
• Must maintain regular and acceptable attendance at such levels as is determined at SAG- AFTRA’s sole discretion.
• Must be available and willing to work extended hours per day or per week, including weekends and holidays, as SAG-AFTRA determines is necessary to meet its business needs.

MINIMUM QUALIFICATIONS:

Education and/or Experience:

• Bachelor’s degree in communications, public relations or a related field.
• Introductory marketing communications experience in an agency, nonprofit or corporate setting.
• Excellent written communications.
• Business, labor, and/or entertainment industry media relations and media planning experience a strong plus.

Certificates, licenses, and/or registrations:

• N/A

 What You’ll Get

We are a great place to work because we offer:

• The salary for this position is $48,011.60 annually along with our excellent employee benefits and perks. 
• Colleagues that are passionate about what we do and how they contribute to our mission
• Balance between work and home life responsibilities
• Affordable and comprehensive medical and dental plans
• Generous pension plan 
• Employee discounts and perks