DAT Freight Solutions
Engagement and Events Marketing Manager
DAT Freight Solutions, Denver, Colorado, United States, 80285
About DAT
DAT is an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, and Beaverton, OR, with additional offices in Missouri, and Bangalore, India. For additional information, see www.DAT.com/company.
Application Deadline: 1/13/2025
The Opportunity
DAT is seeking a full-time
Engagement and Events Marketing Manager
to join our Customer Engagement and Event Marketing team in our Denver, CO office. As the Engagement and Events Marketing Manager, you will be responsible for developing and executing strategies that enhance interactions and brand preference for DAT customers and potential customers, encompassing in-person trade shows, DAT hosted conferences, virtual events, and training/education, as well as other engagement opportunities. This role works closely with cross-functional teams to seamlessly integrate customer engagement strategies across the organization. DAT provides employees with a hybrid work schedule. Candidate profile The ideal candidate has experience working in a dynamic corporate marketing or agency environment. Ability to work cross-functionally and lead with influence Ability to work flexibly and collaboratively in a rapidly-changing environment Corporate event experience in planning and executing world-class corporate events, aligning event execution with strategic goals to ensure measurable outcomes. A strong attention to detail. Great interpersonal communication abilities, and team coordinating experience for projects and event execution.
What You'll Do This role will be a key contributor to our initiatives to become a more customer centric organization Map out and maintain engagement roadmap for each segment, in collaboration with other key members of Marketing, Sales and Product teams. Partner with key stakeholders to translate business problems into action through customer engagement campaigns, virtual and in person events, customer visits, etc Collaborate with cross-functional teams to gather and synthesize key messages, product information, digital marketing, social media, branding elements, lead capture and tracking for events, individual tradeshows and target audiences. Plan and lead marketing engagement calls with all stakeholders, including marketing teams, sales and leadership, reviewing engagement strategies, desired outcomes and return on investment Monitor and evaluate customer engagement opportunities, industry trends, competitor participation, and emerging opportunities to continually enhance the organization's strategy. With other members of the marketing team, execute show/exhibit promotional plans that maximize brand recognition and generate leads. This includes developing objectives and strategies for the effectiveness and ROI for each event. Assist with lead capture planning, post-event lead assignment approach, analysis and reports, while working closely with sales team to track ROI, identifying areas for improvement and best practices to optimize future participation. Generate and interpret post-show reports, including ROI and follow-up activities that result in sales. Trade show and event operations support, including on-site coordination as necessary
The Skills and Experience You'll Bring A minimum of 5-7 years experience in marketing, with a focus on building customer engagement strategies Proven ability to communicate effectively with sales, product, customers, vendors and senior management. Prior trade show and corporate event planning experience Ability to manage workloads and prioritize requests to meet hard deadlines. Outstanding project and process management skills. Excellent interpersonal skills with high professionalism. Robust attention to detail, without losing sight of the big picture. Ability to problem-solve Maintains composure and remains unflappable even in high-pressure situations Bachelor's degree
Why DAT? DAT is an award winning employer of choice.
For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We've been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built In Colorado's 100 Best Places to Work In Colorado. Medical, Dental, Vision, Life, and AD&D insurance Parental Leave Up to 20 days of paid time off starting in year one An additional 10 holidays of paid time off per calendar year 401k matching (immediately vested) Employee Stock Purchase Plan Short- and Long-term disability sick leave Flexible Spending Accounts Health Savings Accounts Tuition Reimbursement Program Employee Assistance Program Additional programs - Employee Referral, Internal Recognition, and Wellness Free TriMet transit pass (Beaverton Office) Competitive salary and benefits package Work on impactful projects in a cutting-edge environment Collaborative and supportive team culture Opportunity to make a real difference in the trucking industry Employee Resource Groups
(Colorado only) In accordance with the Colorado Equal Pay for Equal Work Act, the minimum salary for this role is $70,000 base salary, plus benefits. The maximum compensation for this role can vary significantly depending on your job-related skills and experience. DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) #LI-DR1
Engagement and Events Marketing Manager
to join our Customer Engagement and Event Marketing team in our Denver, CO office. As the Engagement and Events Marketing Manager, you will be responsible for developing and executing strategies that enhance interactions and brand preference for DAT customers and potential customers, encompassing in-person trade shows, DAT hosted conferences, virtual events, and training/education, as well as other engagement opportunities. This role works closely with cross-functional teams to seamlessly integrate customer engagement strategies across the organization. DAT provides employees with a hybrid work schedule. Candidate profile The ideal candidate has experience working in a dynamic corporate marketing or agency environment. Ability to work cross-functionally and lead with influence Ability to work flexibly and collaboratively in a rapidly-changing environment Corporate event experience in planning and executing world-class corporate events, aligning event execution with strategic goals to ensure measurable outcomes. A strong attention to detail. Great interpersonal communication abilities, and team coordinating experience for projects and event execution.
What You'll Do This role will be a key contributor to our initiatives to become a more customer centric organization Map out and maintain engagement roadmap for each segment, in collaboration with other key members of Marketing, Sales and Product teams. Partner with key stakeholders to translate business problems into action through customer engagement campaigns, virtual and in person events, customer visits, etc Collaborate with cross-functional teams to gather and synthesize key messages, product information, digital marketing, social media, branding elements, lead capture and tracking for events, individual tradeshows and target audiences. Plan and lead marketing engagement calls with all stakeholders, including marketing teams, sales and leadership, reviewing engagement strategies, desired outcomes and return on investment Monitor and evaluate customer engagement opportunities, industry trends, competitor participation, and emerging opportunities to continually enhance the organization's strategy. With other members of the marketing team, execute show/exhibit promotional plans that maximize brand recognition and generate leads. This includes developing objectives and strategies for the effectiveness and ROI for each event. Assist with lead capture planning, post-event lead assignment approach, analysis and reports, while working closely with sales team to track ROI, identifying areas for improvement and best practices to optimize future participation. Generate and interpret post-show reports, including ROI and follow-up activities that result in sales. Trade show and event operations support, including on-site coordination as necessary
The Skills and Experience You'll Bring A minimum of 5-7 years experience in marketing, with a focus on building customer engagement strategies Proven ability to communicate effectively with sales, product, customers, vendors and senior management. Prior trade show and corporate event planning experience Ability to manage workloads and prioritize requests to meet hard deadlines. Outstanding project and process management skills. Excellent interpersonal skills with high professionalism. Robust attention to detail, without losing sight of the big picture. Ability to problem-solve Maintains composure and remains unflappable even in high-pressure situations Bachelor's degree
Why DAT? DAT is an award winning employer of choice.
For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We've been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built In Colorado's 100 Best Places to Work In Colorado. Medical, Dental, Vision, Life, and AD&D insurance Parental Leave Up to 20 days of paid time off starting in year one An additional 10 holidays of paid time off per calendar year 401k matching (immediately vested) Employee Stock Purchase Plan Short- and Long-term disability sick leave Flexible Spending Accounts Health Savings Accounts Tuition Reimbursement Program Employee Assistance Program Additional programs - Employee Referral, Internal Recognition, and Wellness Free TriMet transit pass (Beaverton Office) Competitive salary and benefits package Work on impactful projects in a cutting-edge environment Collaborative and supportive team culture Opportunity to make a real difference in the trucking industry Employee Resource Groups
(Colorado only) In accordance with the Colorado Equal Pay for Equal Work Act, the minimum salary for this role is $70,000 base salary, plus benefits. The maximum compensation for this role can vary significantly depending on your job-related skills and experience. DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) #LI-DR1