Media Buyer Job at Infinity Marketing Solutions in Greenville
Infinity Marketing Solutions, Greenville, SC, United States, 29610
Job Type Full-timeDescriptionWhat to expect: As a Media Buyer, you'll work across traditional and digital media channels to develop strategic paid media recommendations for effective advertising campaigns on behalf of an assigned client roster.What you'll do:Function as daily account contact under the supervision of assigned account leader to implement digital and traditional advertising campaignsCommunicate daily with clients and vendors, building relationshipsMonitor performance, identify insights and implement optimizations to digital campaigns in accordance with established KPIsCollect and analyze market data; providing rationale for all recommendations to establish the optimal media mixIdentify target audiences and understand their behavior and habitsCoordinate, monitor and evaluate media campaignsManage budgets and return on investment (ROI)Setup & QA in-platform conversion tracking Lead monthly or quarterly reporting, delivering sound insights and identifying key opportunity areasBase understanding of the media planning/buying processRequirementsWhat we're looking for:Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc. highly preferred) Comprehensive understanding of the media planning/buying process. Prior experience required. Advanced Excel proficiency; Demonstrated proficiency in Google Ads, Bing Ads, demand side platforms and MetaProactive and clear communication Strong collaborator