Paid Media Specialist Job at Infinity Marketing Solutions Inc in Greenville

As a Paid Media Specialist, you'll work across digital media channels to execute strategic plans for effective advertising campaigns on behalf of an assigned client roster.

Responsibilities:

• Function as specialist within digital platforms working with assigned account leader to create and implement media strategies that align with client goals
• Define ideal campaign structure, keyword strategy, and bidding strategy for each client
• Lead campaign setup and execution across Google, Meta, emerging socials, and programmatic platforms
• Prepare client invoices while managing budgets, reconciliation, and return on investment
• Monitor performance, identify insights and implement optimizations to campaigns in accordance with established KPIs ensuring desired results
• Setup, monitor, evaluate, and QA in-platform campaigns

• Experience with Office 365, with advanced Excel proficiency
• Technical platform experience managing large budgets and multiple stakeholders
• Demonstrated proficiency in Google Ads, Bing Ads, demand side, and social platforms
• Base understanding of the media planning/buying process
• Previous media agency experience preferred