Wayne Media Group is hiring: Google Ads Strategist in Brighton

Key Responsibilities:Develop comprehensive Google Ads strategies aligned with business goals and target audiences.Oversee the execution and optimization of campaigns across search, display, video, and shopping networks.Conduct in-depth market research and competitor analysis to inform campaign strategies.Collaborate with stakeholders to identify KPIs and design campaigns to achieve measurable results.Manage and allocate campaign budgets to maximize performance and ROI.Analyze campaign data and performance metrics to provide strategic recommendations and actionable insights.Stay current on Google Ads updates, industry trends, and innovations to enhance campaign effectiveness.Guide the creative development of ad assets, ensuring alignment with campaign objectives.Mentor team members or provide guidance to execution teams to maintain best practices in PPC management.Qualifications:Extensive experience in Google Ads management and strategy development.Google Ads certification (Search, Display, Shopping, or Video) is strongly preferred.Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.Deep understanding of audience targeting, bidding strategies, and conversion optimization.Proficiency in tools such as Google Analytics, Google Tag Manager, and data visualization platforms.Exceptional communication and presentation skills for client or team collaboration.Demonstrated success in managing large-scale campaigns and achieving significant ROI.Ability to think critically, adapt to challenges, and execute with precision in a fast-paced environment.You will not be considered for this position without a cover letter and resume.
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