(Hybrid) Digital Advertising Manager - Strategic Communications & Marketing Job

Description

Strategic Communications & Marketing at West Virginia University is seeking applicants for Digital Advertising Manager.

About the Opportunity

This person is a key member of the marketing team and assists with developing and implementing digital advertising campaigns across a broad range of online platforms.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits (this position is a benefits-eligible non-classified staff position)
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What you'll do:

• Develop cross-platform advertising campaigns as assigned
• Create and manage advertising campaigns on social media platforms, such as Facebook, Instagram, LinkedIn, TikTok, X, YouTube, etc.
• Create and manage Google Ad Words advertising campaigns
• Create and manage other advertising campaigns on new, upcoming or relevant digital platforms
• Execute retargeting advertising campaigns
• Develop written content for digital advertising campaigns; work with Strategic Communications & Marketing storytellers to assure that the University's messages are unique and stand out amongst peers
• Develop and/or organize the visual identify of digital advertising campaigns; work with Strategic Communications & Marketing visual storytellers to assure that the University's messages are unique and stand out amongst peers
• Coordinate with others in Strategic Communications & Marketing to develop integrated advertising that aligns with the University's brand and goals
• Stay within established budgetary restrictions when developing digital advertising campaigns
• Advise other marketers at the University of digital advertising best practices and be prepared in certain circumstances to develop advertising campaigns for those areas
• At times, work with approved vendors to execute digital advertising campaigns
• Accurately measure all digital advertising campaigns and develop reports and best practices based on insights
• Learn of the latest trends in digital advertising and develop ways the University can utilize this information in its marketing

Qualifications

• Bachelor's Degree in marketing or related field
• A minimum of three (3) years of related experience required
• Any equivalent combination of related education and/or experience will be considered.
• All qualifications must be met by the time of employment.

Knowledge, Skills, and Abilities

• Experience in developing and managing digital advertising campaigns
• Experience in using Google Analytics and other similar reporting tools
• Demonstrated ability to develop written copy
• Demonstrated ability to understand a variety of goals and audiences
• Ability to clearly articulate (written and verbal) strategies and plans to achieve goals
• Ability to learn latest industry trends
• Self-starter and can lead independently and proactively
• Strong analytical skills, problem-solving and high attention to detail