Social Media Community Manager Job at Shake Shack in New York

Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Shake Shack is looking for an experienced Social Media Community Manager to join our Social Team! This person will be the eyes, ears and voice of Shake Shack on social media, cultivating an active and engaged digital community, while also representing the voice of the guest internally. Core responsibilities include monitoring and interacting with fans across all social media channels, managing the social arm of our hospitality te am, identif ying social trends and pertinent conversations to inform social content and strategy, cultivating relationships with potential influencers and performance reporting.

This role is highly collaborative and will report directly to the Sr. Social Media Manager. Our ideal candidate is food, pop culture, and community-obsessed with a team player attitude, a strong sense of creativity, excellent communication and writing skills, and is a multi-tasker that will hit deadlines in a fast-paced environment.

This position is based in our New York City office and expected to be in the office Tuesday through Thursday of each week.

Key Responsibilities

• Lead proactive and reactive engagement strategy across social media channels including Instagram, Facebook, Twitter, TikTok, YouTube, and LinkedIn to harness the power of our digital community, gain insights, and connect with guests , fans, and critics

• Monitor relevant conversations and engage with guests to enhance brand reputation and drive advocacy

• Identify trends, opportunities, and ideas to support development of content strategy

• Identify opportunities to surprise, delight, and show our community members how much we appreciate them

• Source potential influencers and creators for team to partner with

• Support influencer post tracking

• Source UGC and community stories for content and surprise and delight opportunities

• Monitor social media channels outside of standard work hours (evenings and weekends) in partnership with hospitality team

• Partner with h ospitality team as primary marketing contact

• Lead the revamp and standardization for engagement responses and guidelines for frequently asked questions and new product launches

• Provide and execute 360 community support plans for launches/activations

• Share community insights with marketing team and larger team when necessary ( e.g. new menu item feedback)

• Engage with PR team for real-time crisis management

Skills & Knowledge

• Excellent communication and interpersonal skills

• Passion for food, hospitality and the overall guest experience

• Ability to write and edit communications and articulate the brand voice in a creative, compelling, and witty manner

• Finger on the pulse of culture

• Strong attention to detail and a knack for problem solving

• In-depth knowledge of relevant and upcoming social media platforms , and how each can be leveraged in different scenarios

• Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies

Experience

• Bachelor’s degree

• 3 - 5 years of relevant experience in social media marketing

• Experience in community management function

• Experience working with community management tools including Sprinklr, Sprout Social, etc.

Benefits

• Medical, Dental, and Vision Insurance

• Transit Discount Program

• 401K Plan

• Paid Time Off Program

• Flexible Spending Accounts

• Employee Dining Program

• Referral Bonus

• Online Training Program

• Career Development

• Corporate Fitness Discount Programs

• Choice of Global Cash Card or Direct Deposit

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.

We look forward to hearing from you! 👋 📱🍔

Benefits at Shake Shack:

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

• Weekly Pay and Performance bonuses

• Shake Shack Meal Discounts

• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more

• Medical, Dental, and Vision Insurance*

• Employer Paid Life and Disability Insurance*

• 401k Plan with Company Match*

• Paid Time Off*

• Paid Parental Leave*

• Access to Employee Assistance Program on Day 1

• Pre-Tax Commuter and Parking Benefits

• Flexible Spending and Dependent Care Accounts*

• Development and Growth Opportunities

*Eligibility criteria applies

Pay Range - $69,215.00 - $88,265.00

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer 

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.