Content Strategist - Marketing (Days) Job at Tanner Health System in Carrollton

The content strategist has a track record in leading, developing, and executing content marketing strategies that grow market share and strengthen our brand. The content strategist works within multiple digital communication channels, as well as traditional media like print and radio. The right candidate can write strategy-driven SEO-first web copy, serve as a public relations ambassador, draft and optimize blogs, write for email campaigns, vary messaging for social media platforms, and more. This is a creative position that develops unique, original content within the health system's brand and voice for a host of applications and audiences. Creating content isn't merely writingthis job captures video, takes photos, and keeps their audience top-of-mind in cultivating and creating content. Interaction with patients, clinicians, and others is frequent. This position is an expert in quality control, reviewing other content developers' work (including freelancers) to maintain brand and style.

Education:

Bachelor's Degree

Experience:

Five years of related experience. Requires broad knowledge of complex systems and procedures.

Supervision:

Supervises external vendors such as print and publication vendors, specialty item firms, writers, photographers and videographers, video editors, consultants, etc. Self-supervision expected. May also have limited supervision of content coordinators, interns, high school students, and others.

Qualifications:

Previous experience in content and campaign creation. Strong writing, strategy, and content planning strategy skills. Video production and graphic design knowledge are a plus.

Can work closely with others to develop strategic content and function as a team member. Able to analyze and prioritize workloads and work independently with minimal supervision.

Exhibits have proven content marketing strategy success. Has documented experience in launching and managing social media campaigns, SEO, SEM, CRM, and email campaigns. Has built and managed websites and web pages.

Excellent strategy, proofreading, editing, and content development skills.

Proficiency with basic computer applications, including Microsoft Suite (Outlook, Word, PowerPoint, Excel, etc.)

Previous experience with email automation is a must.