Recruitment and Content Manager Job at University Of St Thomas in St Paul

The University of St. Thomas invites qualified candidates to apply for a Recruitment and Content Manager (Program Manager I) position within the Morrison Family College of Health.

The University of St. Thomas embraces diversity, inclusion, and equal opportunity for all. Our convictions of dignity, diversity and personal attention call us to embody and champion a diverse, equitable and inclusive environment. The University is an Equal Employment Opportunity Employer (EEO). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, status as a protected veteran, or other protected characteristic. We are committed to building a skilled team that represents a variety of backgrounds and perspectives. This commitment is consistent with our mission: Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good. A successful candidate will possess a commitment to the ideals of this mission.

JOIN OUR COMMUNITY

The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:

• Up to 100% tuition remission for employees and dependents upon eligibility
• Up to 50% tuition remission for spouses upon eligibility
• A generous Employer retirement contribution of 9.4% of annual salary upon eligibility
• Medical, dental, and vision options
• Employer-paid disability, life, and AD&D benefits

JOB SUMMARY

The Recruitment and Content Manager (Program Manager I) serves as an integral member of the Morrison Family College of Health (MFCOH) team, focused on graduate student recruitment and the creation and execution of strategic communication and digital engagement strategies that drive enrollment in our graduate counseling psychology, nursing, social work, and future graduate programs. The focus of this position is in supporting the Director of Graduate Recruitment, Enrollment and Engagement on executing efforts that enhance the quality and quantity of applicant pools for MFCOH graduate programs.

Reporting to the Director of Graduate Recruitment, Enrollment and Engagement of the Morrison Family College of Health, and working closely with members of the Marketing, Insights and Communications (MIC) team and centralized enrollment office, the Recruitment and Content Manager will contribute to the collaborative development and execution of creative messaging and digital content for a variety of platforms, including but not limited to, mass emails and drip campaigns, information sessions, recruitment events, SMS text messages, social media, websites, and videos designed to engage external audiences, including prospective students, their families and the broader health community. This role will require strong interpersonal skills, creativity and out of the box thinking, a high degree of cultural competency, and advanced written, oral, and visual communication skills.

This individual will work closely with members of the Morrison Family College of Health leadership team, the Marketing, Insights and Communications team, program faculty, program coordinators, program managers, the admissions office, and other university entities, as necessary, to develop and deploy creative communications that support the recruitment of diverse students to St. Thomas.

St. Thomas seeks to be a university characterized by radical hospitality and a shared sense of belonging where all are welcomed. Candidates with diverse backgrounds are strongly encouraged to apply.

ESSENTIAL FUNCTIONS

Under the supervision of the Director of Graduate Student Recruitment, Enrollment and Engagement:

• Recruitment Strategic Planning & Marketing
  • Collaborates with internal and external strategic partners (including MIC, academic faculty and directors, campus partners, etc.) to support the development and execution of the strategic marketing plans for graduate programs and the MFCOH
  • Collaborates closely with key stakeholders to execute differentiated messaging campaigns for graduate programs and college strategic goals
  • Supports the execution of recommended changes or adjustments to marketing and recruitment plans as needed

• Recruitment Plan Execution
  • Serves as a liaison to assigned units/departments to support graduate student recruitment and ensure that information about MFCOH graduate programs is strategically positioned to meet goals
  • Provides support to advertising and visibility campaigns for all marketing vehicles including outdoor, digital/social, web, print and radio
  • Contributes to the development of creative materials, media strategy and media planning
  • Facilitates and provides direct support to recruitment efforts that engage a diverse potential student body
  • Supports the organization of sponsorship opportunities and attends conferences for recruitment support as able
  • Creates and manages content, messaging, workflows, recruitment events, and reports within Salesforce and Marketing Cloud

• Prospective Student Communications and Strategic Marketing
  • Under the oversight of the supervisor for this position and MIC, provides support to several functions:
    • Maintains a clear, compelling, and user-friendly website focused on prospective graduate students
    • Updates the MFCOH website using content management system (CMS) Cascade as needed
    • Creates content for MFCOH social media platforms (Instagram, Facebook, LinkedIn, TikTok) and executes content strategy by managing social media calendar via our social media management platform, Hootsuite

• • Supports the writing or creation of updated content for recruitment and lead nurturing and other strategic communications
  • Executes email automation strategies that support recruitment and the personalized outreach being done by program directors/coordinators
  • Supports the development and execution of mass email and text message campaigns in Salesforce Marketing Cloud using graphics, personalization and dynamic content
  • Ensures communications are aligned with user preferences, follow brand tone and voice and leverage industry best practices
  • Leverage performance metrics for continuous improvements

• Supports community and stakeholder engagement, as directed, to grow the impact of the MFCOH
  • Provides support to University Advancement and MIC on the development of donor and fundraising materials
  • Provides support to internal communication functions as needed and directed by the Director of Graduate Student Recruitment, Enrollment and Engagement

• Other duties as assigned

Minimum Qualifications

• Bachelors degree in marketing, communications, business or related field
• Three years of experience related to higher education recruitment, enrollment management, marketing, communications, community engagement, and/or related experience.

An equivalent combination of education and experience from which comparable knowledge and skills have been acquired may be substituted.

HOW TO APPLY

All interested candidates must apply online at https://www.stthomas.edu/jobs/. Follow the instructions to complete an online application which includes creating or updating an applicant profile, uploading a resume, and completing a job specific application.

In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires consent and successful completion of a background screening.

Official job posting is available at www.stthomas.edu/jobs.