Director Content Strategy Job at Alliant International University in San Diego

POSITION SUMMARY:

The Director of Content Strategy is a senior leadership role responsible for shaping and executing a comprehensive content vision that drives brand growth, engages target audiences, and achieves business goals. This individual combines strategic expertise with exceptional writing skills to craft compelling narratives and oversee a high-performing team of content creators. They are a key player in ensuring cohesive messaging across all channels, optimizing content performance through data-driven insights, and acting as a steward of the brand’s voice. The ideal candidate is both a strategic thinker and a hands-on contributor who thrives in a collaborative, fast-paced environment.

STARTING SALARY: $120,000 annualized (exempt position).

BENEFITS PLANS INCLUDE: Medical/Prescription, Dental, Vision, Health Care & Dependent Care Flexible Spending Accounts, Voluntary Life and AD&D, Voluntary Benefit Plans: Accident, Critical Illness, or Hospital Indemnity Insurance, Legal Plan, Transportation Spending Account, Employee Tuition Waiver.

MINIMUM QUALIFICATIONS:

Education: Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.

• Experience:
  • At least 8 years of professional experience in content strategy, marketing, or editorial roles.
  • Minimum of 3 years in a leadership or management position.
  • Proven track record of developing and executing successful content strategies.
  • Exceptional writing, editing, and storytelling skills with a strong portfolio of work.
  • Strong project management skills, with the ability to manage multiple priorities and deadlines.
  • Proficiency in content distribution across digital platforms (social media, websites, email campaigns, etc.).
• Characteristics:
  • Demonstrated leadership and team-building capabilities.
  • Excellent communication and collaboration skills with cross-functional teams.
  • Analytical mindset with experience leveraging data to inform content strategy decisions.

SKILLS:

• Strategic Planning and Vision:
  • Ability to develop and execute long-term content strategies aligned with business objectives.
  • Strong understanding of brand positioning and audience segmentation.
• Exceptional Writing and Editing:
  • Mastery of storytelling techniques and crafting compelling narratives.
  • Expertise in writing for diverse platforms (web, social media, email, blogs, etc.).
  • Attention to detail in grammar, tone, and consistency across content.
• Content Marketing Expertise:
  • Deep knowledge of SEO principles and keyword optimization.
  • Proficiency in content performance tracking tools like Google Analytics and HubSpot.
  • Experience in content distribution and amplification strategies.
• Leadership and Team Management:
  • Proven ability to lead and mentor creative teams, including writers, editors, and strategists.
  • Strong interpersonal and communication skills for cross-functional collaboration.
• Project Management:
  • Ability to manage multiple projects, set priorities, and meet deadlines.
  • Proficiency in project management tools (e.g., Trello, Asana, or Monday.com).
• Analytical and Data-Driven Decision Making:
  • Experience interpreting content analytics to refine strategies.
  • Strong problem-solving skills and ability to translate data insights into actionable plans.
• Adaptability and Creativity:
  • Ability to adapt to new trends, technologies, and audience behaviors.
  • Innovative thinking to craft fresh and engaging content ideas.
• Technical Proficiency:
  • Experience with CMS platforms (e.g., WordPress, Drupal) and content management tools.
  • Familiarity with social media management platforms (e.g., Hootsuite, Sprout Social).

DUTIES & RESPONSIBILITIES:

• Content Strategy Leadership:
  • Develop and implement a comprehensive content strategy that aligns with business objectives, brand voice, and target audience needs.
  • Drive innovation in content formats, storytelling techniques, and distribution channels to maximize engagement and ROI.
• Content Creation and Writing:
  • Produce high-quality, compelling content, including thought leadership articles, editorials, executive communications, and key brand messages.
  • Serve as the final editorial gatekeeper, ensuring all content meets the highest standards of clarity, accuracy, and consistency.
• Team Leadership and Collaboration:
  • Lead and mentor a team of content creators, strategists, and writers to deliver impactful content initiatives.
  • Collaborate with cross-functional teams, including marketing, design, and product, to create cohesive messaging across platforms.
• Performance Measurement and Optimization:
  • Monitor content performance using analytics tools, identifying insights and opportunities for improvement.
  • Leverage data to refine strategies, ensuring content aligns with audience preferences and market trends.
• Brand Voice and Messaging:
  • Act as a steward of the brand voice, ensuring consistency across all communications.
  • Develop messaging frameworks for campaigns, products, and other initiatives.
• Stakeholder Engagement:
  • Partner with executive leadership to craft compelling narratives for internal and external audiences.
  • Act as a spokesperson for the content strategy vision, presenting to stakeholders and advocating for its value.

SUPERVISORY RESPONSIBILITY:

Direct Reports: None.

Indirect Reports: None.

CONTACT RESPONSIBILITY:

Internal: Interacts with supervisor to receive general direction and instructions and/or review of work results. This position will work closely with colleagues in multiple departments.

External: Interacts with outside vendors, such as advertising, digital and PR agencies, printers, graphic designers, and copywriters to ensure the successful and accurate execution of promotional strategies.

PRIMARY WORK LOCATION, HOURS & TRAVEL REQUIREMENTS:

Office Location: Remote.

Work Hours: Generally standard office hours.

Travel: May require occasional travel to Alliant International University campus locations.