Alliant International University is hiring: Vice President, Brand & Content in S

Vice President, Brand & Content

Alliant International University is a professional practice University committed to excellence in four areas: Education for Professional Practice, Scholarship, Multicultural and International Competence and Community Engagement. The University provides students with the highest quality of education through excellence and innovation in academic scholarship, applied training and research, and community service, particularly to underserved populations.

Position Summary:
The Vice President, Brand and Content is responsible for defining and executing a brand narrative that drives engagement, loyalty, and business growth. This pivotal role will oversee the development of our brand identity, create impactful content strategies, and lead cross-functional initiatives that amplify our presence in the market. The ideal candidate combines strategic acumen with creative expertise, bringing a proven track record in elevating brand equity through innovative storytelling and data-driven insights.

Starting Salary: $185,000 annualized (exempt position).

Minimum Qualifications:

1. 8+ years of professional experience in brand strategy, content marketing, or a related field, with at least 5 years in a senior leadership role.
2. Proven track record of developing and executing brand and content strategies that drive measurable business growth.
3. Experience managing multi-channel content initiatives, including digital platforms, social media, and traditional media.
4. Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree (MBA or equivalent) is a plus.
5. Data-driven mindset, with a keen ability to translate insights into actionable strategies.
6. Adaptable and forward-thinking, staying ahead of industry trends and emerging technologies.
7. High level of accountability and a results-oriented approach.

Duties & Responsibilities:

• Brand Strategy Development:
  Define and oversee the company’s brand strategy, ensuring alignment with business goals and market opportunities.
• Content Strategy and Execution:
  Design and execute a content strategy that supports brand awareness, customer engagement, and lead generation objectives.
• Research and Insights:
  Conduct audience research to identify key demographics, preferences, and behaviors that inform branding and content strategies.
• Performance Monitoring and Reporting:
  Define key performance indicators (KPIs) for brand health, content engagement, and campaign success.
• Innovation and Growth:
  Drive innovation by experimenting with new storytelling formats, technologies, and platforms.

Supervisory Responsibility:
Direct Reports: Director, Creative Operations and others as the team builds.

Background Check Requirements:
Employment is contingent upon successful completion of a background check (including criminal, prior employment and education verification).

Additional Information:
Alliant International University prohibits unlawful discrimination, harassment or retaliation in its educational programs, services and activities, and in employment practices.

Company: Alliant International University, Inc.