Global Relay is hiring: Account Based Marketing Content Writer in New York
Global Relay, New York, NY, US
Job Description
Who we are:
For over 20 years, Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world's most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.
Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career-building company. A place for big ideas. New challenges. Groundbreaking innovation. It's a place where you can genuinely make an impact – and be recognized for it.
We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.
We encourage you to apply if your qualifications and experience are a good fit for any of our openings.
Your role:
Global Relay are looking for an experienced writer who is able to create diverse content to resonate with varying personas/regions/industries. Working hand-in-hand with the strategic Account Based Marketing (ABM) team, you will be responsible for understanding Global Relay's core offering and creating content that aligns with ABM's strategic goals.
Drawing on a foundational understanding of marketing and ABM strategies, you will work collaboratively across sales and marketing teams to ideate and deliver content that helps position Global Relay's product offering and thought leadership in the market. Ideally, with demonstrable experience in financial services and/or B2B, you will work with the Head of Content and Senior ABM Manager to deliver factual, high-quality content to meet deadlines.
Your responsibilities:
- This New York-based role will report to the Head of Content and work closely with the ABM team to deliver tailored content to meet the ongoing ABM strategy
- Collaboratively working with the sales team, you will endeavor to understand strategic objectives and explore how content can assist in meeting those objectives
- Straddling Content and ABM, you will have demonstrable experience in both fields and work to deliver engaging content
- Using research and collaborative insight from sales, subject matter experts, and marketing tools, you will come up with creative concepts for content that resonate with specific buyer personas/industries/regions and deliver those concepts
- As a driven content creator, you will create high-quality written content across various mediums (website, email, blog, etc) to meet strict deadlines
- You will have a flexible working style, with the ability to pivot on topics or concepts dependent on changing business priorities
About you:
- Strong strategic writing skills – must be able to communicate complex ideas in a simple and engaging way with the ability to create compelling narratives that resonate with specific target accounts
- The ability to quickly grasp complex topics or developments, find the salient points, and create content to tight deadlines
- Experience in researching topics and personas, as well as the ability to keep up to date with the target industry trends, news, and competitive landscape to inform content strategy
- Demonstrable experience in creating content in various mediums (written/video/audio), personalized to specific prospects, customers, industries, or regions
- A natural desire to work collaboratively with product marketing, ABM, and sales teams to align specific solutions and services for each audience
- The ability to adapt writing styles/tone to cater to different accounts, buyer personas, or business goals across different stages of the buyer journey (awareness/consideration/decision)
- A strong understanding of ABM strategies across 121, 1-fw, 12-many and how multi-touch journeys play into these strategies
- Attention to detail, a keen eye for grammar/tone of voice, and the ability to meet the overarching company style guide
- A background of work within B2B technology firms and/or financial services is advantageous
- Experience in using CMS systems (WordPress), Demandbase, and content reporting tools (Google Analytics, Looker Studio)
Compensation:
Global Relay advertises the pay range for this role in compliance with applicable pay transparency laws. Individual pay rates are determined by evaluating factors such as expertise, skills, education, and professional background.
The range below reflects the expected annual base salary, which is only one element of our comprehensive total rewards package designed to reflect our company pay philosophy, culture and values. We aim to foster an inspiring work environment and support employees' work-life rhythms. We provide a comprehensive health benefits program, including extended health coverage, short-term and long-term disability insurance, and a health spending account. Employees receive annual allotted vacation days, which increase based on tenure. Other benefits include paid sick days, maternity/parental leave enhanced program, commuter benefits, corporate bonuses, and a 401(k) retirement plan with company contribution matching.
For employees based at our New York office, we provide additional perks and amenities to enhance your work experience including a subsidized meal program, courtesy of our in-house culinary team!
What you can expect:
At Global Relay, there's no ceiling to what you can achieve. It's the land of opportunity for the energetic, the intelligent, the driven. You'll receive the mentoring, coaching, and support you need to reach your career goals. You'll be part of a culture that breeds creativity and rewards perseverance and hard work. And you'll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills.
Global Relay is an equal-opportunity employer committed to diversity, equity, and inclusion.
We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual.
We understand flexible work arrangements are important, and we encourage that in our work culture. Whether it's flexibility around work hours, workstyle, or lifestyle, we want to ensure our employees have a healthy work/life balance. We support and value a hybrid work model that blends collaboration with the team in the office and focus time from the comfort of your home.
To learn more about our business, culture, and community involvement, visit www.globalrelay.com.