Publicis Groupe is hiring: Senior Strategist - B2B Content & Engagement Strategy

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

The Senior Strategist for B2B Content and Engagement Strategy will partner with a fintech client's teams on the development of their B2B Content Strategy to guide the creation of effective content that solves for audience needs. In addition to being a key contributor to the foundational strategy, this role will also lead the creative of individual content briefs to guide content development of specific asset releases that are critical to the success of the client's B2B Platform. Successful candidates in this role should have B2B experience and an understanding of the commerce / ecommerce and fintech industries.

Responsibilities

Responsibilities :

• Messaging Framework Development : Create comprehensive messaging strategies that solve for specific audience needs and address key pain points across different B2B segments through client B2B products and solutions.

• Customer Journey Map Creation : Design strategic customer journeys (using presentation or collaborative tools like Figma or Miro) that identify key touchpoints and engagement opportunities across owned B2B channels to deliver mid to lower funnel messaging and drive customer acquisition goals. Experience with building journeys against personas and Ideal Customer Profiles is essential.

• Content Strategy Development : Partner across the strategy team and client's internal content team to develop their B2B Global Content Strategy across owned channels. Experience building content strategies and B2B thought leadership for channels such as email, social, and other media platforms is crucial.

• Content Brief Development : Develop individual content briefs for planned content releases that guide the creation of impactful assets aligned with the client's B2B Global Content Strategy.

• XFN Engagement : Partner cross-functionally within Razorfish, client, and external agency teams to ensure alignment across the customer journey.

Qualifications

• Proven experience in developing content strategies and messaging frameworks for B2B audiences.

• Strong understanding of customer journey mapping and its application to content strategy.

• Proficient in using research and insights to inform strategic decisions.

• Excellent verbal and written communication skills to effectively collaborate with teams and articulate strategic directions.

• Ability to manage multiple projects and priorities in a fast-paced environment, adapting strategies based on evolving insights and feedback.

• Experience reaching B2B audiences through specific channel strategies (digital, social, email, etc.), building Ideal Customer Profiles and familiarity B2B marketing strategies like Account Based Marketing is preferred.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more

• Monetary assistance and support for Adoption, Surrogacy and Fertility

• Monetary assistance and support for pet adoption

• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

• Tuition Assistance

• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

• Matching Gifts programs

• Flexible working arrangements

• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $84,500 - $115,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/03/2025.