Marketing Manager Job at Robert Half in Atlanta

We are offering an exciting opportunity for a Marketing Manager in Atlanta, Georgia. The role will focus on digital marketing, with an emphasis on the sneaker industry, and will be based on-site. The Marketing Manager will be responsible for managing various digital marketing platforms, enhancing brand awareness, and planning and executing marketing campaigns.

Responsibilities:
• Oversee and manage digital marketing campaigns across various platforms such as Google AdWords, Facebook Insights, and Google Analytics.
• Utilize Adobe Creative Cloud for the creation and enhancement of marketing materials.
• Plan and execute marketing campaigns to boost brand awareness.
• Manage the company's CRM to ensure accurate and efficient customer records.
• Develop and manage the marketing budget processes to optimize resource allocation.
• Utilize communication skills to effectively resolve customer inquiries and maintain customer relationships.
• Monitor and analyze the effectiveness of advertisements and make necessary adjustments for optimization.
• Stay updated with the latest trends in the sneaker industry to keep the brand relevant and competitive.• Minimum of 5 years of experience in a similar role or related field.
• Proficiency in Adobe Creative Cloud.
• Demonstrable experience with CRM systems.
• Robust knowledge and experience of Facebook Insights.
• Proficient in Google AdWords and Google Analytics.
• Experience in developing and implementing effective advertisements.
• Proven track record of enhancing brand awareness.
• Familiarity with budget processes in marketing.
• Experience in campaign planning and execution.
• Excellent communication skills, both written and verbal.