Digital Marketing Manager Job at Robert Half in New York

We are on the hunt for a competent Digital Marketing Manager to join our team in the pharmaceutical industry, located in New York. The Digital Marketing Manager will be entrusted with the task of coordinating various marketing activities, liaising with SEO agencies, and managing media work. This role offers a long-term contract employment opportunity.

Responsibilities:
• Spearheading the planning and execution of digital marketing campaigns, focusing on brand awareness and customer engagement
• Collaborating closely with the SEO agency to optimize content and increase organic visibility
• Managing and coordinating media and development work, ensuring alignment with marketing strategies
• Utilizing CRM to manage customer interactions and data, driving customer retention and sales growth
• Leveraging platforms like Google Ads, Bing, and Facebook Insights to analyze campaign performance and make data-driven decisions
• Overseeing the Content Management System (CMS) to ensure seamless content updates and website maintenance
• Utilizing Salesforce Commerce Cloud or similar demand planning software to anticipate customer demand and adjust marketing efforts accordingly
• Applying coding knowledge, particularly JavaScript, to understand platform requirements and drive efficient project execution
• Coordinating all marketing activities via phone or other communication channels, ensuring smooth operations
• Crafting and managing email marketing strategies, leveraging analytics for continuous improvement.• Proficiency in Bing and Google Ad, with a focus on creating and managing advertisements.
• Extensive experience with Content Management Systems (CMS) and Customer Relationship Management (CRM) platforms.
• Ability to utilize Facebook Insights to analyze and improve marketing strategies.
• Strong understanding of Analytics, with the ability to interpret data and implement changes based on findings.
• Proven experience in blogging to increase brand awareness and engage with the audience.
• Demonstrated skills in campaign planning and execution to drive sales and customer engagement.
• Knowledge of JavaScript to support website functionality and improve user experience.
• Proficiency in Salesforce Commerce Cloud to manage online sales and customer engagement.
• Strong understanding of the pharmaceutical industry and its regulatory environment.
• Ability to develop and manage digital marketing strategies that align with the company's goals.