Robert Half is hiring: Digital Marketing Consultant in Boca Raton

We are offering a short term contract employment opportunity for a Digital Marketing Consultant in Boca Raton, Florida. The chosen candidate will have the opportunity to work in the dynamic world of digital marketing, focusing on setting up and optimizing TikTok shops for various brands. You will also be engaged in digital advertising and marketing, collaborating with our in-house team to ensure our brands achieve their desired online presence.

Responsibilities:
• Consult on the design and implementation of digital ad strategies across various platforms, including TikTok, Google Ads, and Bing.
• Establish TikTok shops for different brands and optimize their performance.
• Collaborate with the digital marketing team to ensure brand consistency and increase brand awareness.
• Utilize CRM and CMS tools to manage content and customer relationships effectively.
• Analyze ad performance using tools like Facebook Insights and Google Analytics.
• Participate in the creation and planning of marketing campaigns.
• Solve potential problems that may arise during the setup and operation of the TikTok shops.
• Contribute to blog posts to engage audience and increase website traffic.
• Provide guidance on what actions should and should not be taken in digital advertising.• Proficiency in Bing and other search engines for optimal campaign management
• Experience with Content Management Systems (CMS) to create and manage digital content
• Knowledge of Customer Relationship Management (CRM) software to manage and analyze customer interactions and data
• Familiarity with Facebook Insights to track user interaction on the platform
• Expertise in Google Ad and other advertisement platforms for strategic ad placement
• Understanding of Analytics to interpret and present data effectively
• Experience in Blogging to boost brand visibility and engagement
• Ability to create and maintain Brand Awareness across all digital platforms
• Experience in Campaign Planning and implementation for various digital marketing strategies
• Familiarity with TikTok as a marketing tool, including content creation and audience engagement
• Experience with TikTok Paid Advertising to promote content and reach a wider audience.