Sales and Marketing - Marketing Manager Job at Pacific Hospitality Group in Napa

Marketing Manager/ Napa

Salary Range: $80,000 - $90,000.

Position Summary: Reports directly to the Marketing Director. Supports property's marketing strategies by maintainingbrand activity across a broad range of sites and platforms, including on site.Creates content that will increase awareness and positive perception of the resort including the hotel, spa and restaurants to maximize revenue/ profitability,and assists in digital marketing and website activities.

Duties & Responsibilities

Primary Responsibilities/Essential Functions:

• 1. Assists with the upkeep of property's website content, ensuring all text, imagery and information is up-to-date.

• 2. Manages, Builds, QC's and deploys email marketing campaigns for Hotel, Spa and Food & Beverage email outlets, using the property's CRM tool, including drafting copy and resizing images.

• 3. Oversees social media marketing efforts includingideation,content creation, reporting,competitive analysis,copywriting andrelated activities.

• 4. Implementsthe day-to-day hotel communications strategy through proactive and reactive media relations, press materials development, media monitoring and tracking results.

• 5. Spearheadsmedia& influencerstay requests and public relationship driven events on property. Sets up itineraries (including room reservation and on/off site activities) and invites press to events held on properties (i.e.dinners, launch parties, etc.)

• 6. Developsthe content calendar and captures moments and events in real-time either through video or photos and posts with approved messaging.

• 7. Participates in monthly marketing strategy sessions to recap recent campaigns as well as plan upcoming strategy and tactics for Rooms, Food & Beverage, Spa and group sales. Contributes to brainstorming sessions and executes some of the initiatives.

• 8. Implements innovative communications, public relations and publicity programs to increase awareness and present a positive perception of the resort to maximize revenue and profitability. Provides input into the overall marketing plan to support key strategies and revenue goals for the property. Distributes media alerts to all applicable departments.

• 9. Works with public relations and social media consultants and vendors

Other Responsibilities/Supportive Functions:

1. May assist with oversight of photo shoots and on-site filming.

2. May assist with on-site signature events and activations

Note: This job description is not intended to be all-inclusive. Team Members may perform other related duties as required to meet the ongoing needs of the organization. Management reserves the right to add, modify, change or rescind work assignments and to make reasonable accommodations as needed.

Qualifications (relevant experience, education and training):

• 1. Bachelor's degree in marketing, public relations, journalism, communications, or related field strongly preferred.

• 2. Requires threeor more years of related marketing communications or digital marketing experience, as well as management experience.Experience using multiple social media platforms to market hotels and respond to guest feedback, and knowledge of related metrics and tracking is desired.

• 3. Knowledge about the culture, attractions and history of the area and property. Awareness of current events and market competition (publicity, packages, events, etc.)

• 4. Completes all required training as scheduled.

• 5. Must have strong organizational skills to successfully manage projects and plan press trips, create newsletters, draft e-blasts as well as organize direct mail pieces.

• 6. Requires ability to determine needs of customers and persuasively present marketing information through verbal face-to-face, written, social media, web telephone interactions. Must be able to create and effectively provide marketing presentations and materials to potential customers. Contacts sometimes contain confidential/sensitive information so requires ability to use discretion. Must demonstrate positive attitude and professional demeanor. Requires strong communication and interpersonal skills and ability to deliver quality presentations to public groups. Requires strong written communication skills and ability to create newsworthy events and successful campaigns.

• 7. Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems. Must be able to solve problems and remain calm and alert if dealing with difficult guest, during busy activity periods or in an emergency situation.

Other details

• Job Family PHG Hotels
• Pay Type Salary
• Min Hiring Rate $80,000.00
• Max Hiring Rate $90,000.00

Apply Now