LDG Development LLC
LDG Development LLC is hiring: Marketing Manager in Louisville
LDG Development LLC, Louisville, KY, United States, 40201
Marketing Manager
REPORTS TO: VP of Marketing & Brand Strategy
STATUS: Exempt
LDG Development and our affiliated companies are growing rapidly to produce higher levels of much-needed affordable housing across the nation. Our founding belief that "Everyone Deserves a Quality Place to Live" has resulted in an organization that has now achieved #1 Ranking as Affordable Housing Developer and our focus on our employees and company culture has resulted in the Top Best Places to
Work in Louisville in 2021, 2022, and 2023. We believe that the foundation of a stable supporting living environment allows individuals to thrive and accomplish their dreams in education, career paths, and more. The overall reputation and quality that LDG puts forward in all business practices are key to keeping our goals alive.
POSITION SUMMARY:
As a Marketing Manager, you will be responsible for developing and executing marketing strategies that drive growth and increase brand awareness. You will work closely with cross-functional teams to create and implement marketing campaigns that align with our business objectives
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the individual is regularly required to use hands to finger, type, handle, or feel and talk or hear. The individual is regularly required to stand, walk; reach with hands and arms, and climb, stoop, or squat.
The Team Member must be able to push, pull, lift, carry, or maneuver office products and supplies of up to twenty (20) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Routine local travel is required to attend training classes, client visits, or other situations necessary for the accomplishment of the daily responsibilities of this position. Periodic overnight travel may be required to attend property visits, company functions, and other situations necessary for the accomplishment of special projects that may be assigned from time to time.
REPORTS TO: VP of Marketing & Brand Strategy
STATUS: Exempt
LDG Development and our affiliated companies are growing rapidly to produce higher levels of much-needed affordable housing across the nation. Our founding belief that "Everyone Deserves a Quality Place to Live" has resulted in an organization that has now achieved #1 Ranking as Affordable Housing Developer and our focus on our employees and company culture has resulted in the Top Best Places to
Work in Louisville in 2021, 2022, and 2023. We believe that the foundation of a stable supporting living environment allows individuals to thrive and accomplish their dreams in education, career paths, and more. The overall reputation and quality that LDG puts forward in all business practices are key to keeping our goals alive.
POSITION SUMMARY:
As a Marketing Manager, you will be responsible for developing and executing marketing strategies that drive growth and increase brand awareness. You will work closely with cross-functional teams to create and implement marketing campaigns that align with our business objectives
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
- Develop and execute marketing strategies that align with business objectives
- Create, maintain, and implement marketing campaigns across LDG affiliates including, but not limited to, online, email, social media, and direct mail
- Collaborate with cross-functional teams to ensure campaigns are executed effectively
- Be the point of contact for all Marketing needs from internal teams within your territory
- Develop traffic generation strategies and establish relationships with community organizations to support traffic generation. Work with the Asset Managers and Management Companies for implementation.
- Analyze and report on campaign performance to identify areas for improvement
- Ensure adherence to brand guidelines; select marketing campaigns that align with our brand promise.
- Identify marketing opportunities and tactics to attract and retain residents.
- Draft and develop resources to support occupancy marketing, inbound marketing, and leasing needs including advertisements, referral or concession campaigns, floor plans, etc.
- Ensures consistency in marketing and social media messages across the organization, while providing training and guidance to on-site teams in implementing social media marketing and communication best practices and strategies
- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Manage marketing budget and allocate resources effectively
- Present ideas and final deliverables to internal and external stakeholders, and communicate with senior leaders about marketing programs, strategies, and budgets.
- Understand the applicable federal or state housing programs(s) and Affordable Housing Operation Policies, HUD and LIHTC or Agency Handbooks, the implementation and compliance requirements thereof, and prescribed maintenance and record keeping relating to leasing and occupancy of applicants and residents of the communities assigned.
- Guide on-site team members and ensure proper implementation of all marketing initiatives and activity in your portfolio's communities.
- Onboarding new properties including creating the community and digital presence that could include outdoor advertising, internal systems, social media, and website/SEO set-up.
- Bachelor's degree in Marketing, Business Administration, or related field
- 3-5 years of experience in marketing, with a focus on multi-unit marketing and digital marketing
- Proven track record of delivering successful marketing campaigns
- Proficiency with comprehensive marketing and social media strategies.
- Excellent communication and leadership skills
- Strong analytical and problem-solving skills
- Experience with creative direction and design
- Metric-driven marketing mind with an eye for creativity.
- Willingness to travel.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the individual is regularly required to use hands to finger, type, handle, or feel and talk or hear. The individual is regularly required to stand, walk; reach with hands and arms, and climb, stoop, or squat.
The Team Member must be able to push, pull, lift, carry, or maneuver office products and supplies of up to twenty (20) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Routine local travel is required to attend training classes, client visits, or other situations necessary for the accomplishment of the daily responsibilities of this position. Periodic overnight travel may be required to attend property visits, company functions, and other situations necessary for the accomplishment of special projects that may be assigned from time to time.