Moto Accessories Inc

Marketing Specialist Job at Moto Accessories Inc in La Puente

Moto Accessories Inc, La Puente, CA, United States, 91749

Job Description

Benefits/Perks

Competitive Compensation
Paid Time Off
Career Growth Opportunities
Health Insurance
Retirement plans
Coffee and snack bars

Job Summary

We are seeking a Marketing Specialist to join our team! As a Marketing Specialist, you will play a key role in developing and executing our social media strategy, managing content creation, and supporting both paid and organic marketing initiatives. You will collaborate closely with the sales team, work on creative campaigns, and help organize key events such as car shows (e.g., SEMA). Your expertise in content creation, social media management, and project coordination will be critical in driving our marketing efforts forward.

Responsibilities

Social Media Strategy & Execution:
Develop and implement a comprehensive social media strategy to increase online visibility, engagement, and brand awareness across all relevant platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
Content Creation & Management:
Create, curate, and manage high-quality, engaging content (photos, videos, written posts) across all social media channels to ensure consistent and impactful brand messaging.
Brand Design & Maintenance:
Use graphic design tools (e.g., Photoshop) to create visually appealing content and ensure consistency across social media platforms, including Facebook timeline covers, profile pictures, blog layouts, and other marketing materials.
Paid & Organic Marketing Campaigns:
Manage and optimize both paid and organic marketing efforts to drive leads, increase traffic, and build brand loyalty.
Collaboration with Sales Team:
Work closely with the sales team to ensure marketing strategies align with sales goals and help drive revenue. Provide them with the necessary tools, content, and materials.
SEO Optimization:
Implement SEO best practices to optimize content for search engines and improve organic visibility, driving more traffic to our website and social media pages.
Event Coordination:
Plan, coordinate, and execute key industry events, such as SEMA and other car shows, ensuring all marketing materials, presentations, and promotions are aligned with company objectives.
Consulting and Presentations:
Provide strategic marketing consulting to internal teams, present marketing insights, and make data-driven recommendations to improve campaign performance.
Reporting & Analysis:
Monitor and report on the effectiveness of marketing campaigns, social media engagement, and ROI. Use analytics to adjust strategies for optimal results.
Partial Sales & Customer Service: Response emails and customer phone calls

Qualifications

Experience: 2-3 years of experience in a marketing role with hands-on experience in social media management, content creation, and digital marketing campaigns.

Skills & Expertise:

Excellent consulting, writing, editing (photo/video/text), and communication skills.
Strong understanding of online marketing and major marketing channels (social media, SEO, email marketing, etc.).
Proficiency in graphic design tools such as Photoshop and other creative software.
Photography skills for capturing high-quality images to support content creation.
Ability to develop and implement both paid and organic marketing campaigns.
Strong organizational and project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.
Proven ability to collaborate with cross-functional teams, especially with the sales team to ensure marketing strategies align with sales objectives.

Additional Qualifications:

Ability to lift and/or move up to 25+ pounds (for event setup and materials handling).
Knowledge of SEO practices and experience implementing SEO strategies is a plus.
Experience with event planning and coordinating industry events, particularly within the automotive space (e.g., SEMA or similar events), is highly desirable.