Marketing Specialist Job at DMC Engineering in Chicago

(Hybrid)Description:
DMC has an immediate need for a Marketing Specialist who will be a key contributor in developing and executing DMC's marketing strategy. This role will involve creating high-quality content, driving digital marketing initiatives, and collaborating closely with various teams to enhance brand presence and engagement. The ideal candidate will have experience in content creation, SEO/SEM strategy, and digital marketing analytics. They will possess strong project management skills and the ability to translate complex ideas into effective marketing campaigns that support business goals.

About DMC:
DMC is a leading engineering consulting firm, delivering high-caliber engineering and custom software development services globally. Specializing in innovative solutions for manufacturing, testing, and product development, our expertise spans industries from aerospace to consumer-packaged goods to healthcare, and more. Our engineers excel in staying ahead of cutting-edge technologies and delivering top notch solutions. We prioritize technical excellence and cultivate a collaborative environment for independent and team-based work, reflecting our commitment to professional growth and providing forward-thinking solutions to clients.

Responsibilities:

• Develop, write, and optimize content for DMC's website, including blogs, case studies, and videos, ensuring alignment with SEO best practices
• Lead the execution of digital marketing initiatives such as email campaigns, newsletters, and online advertisements
• Manage DMC's social media presence across platforms (LinkedIn, Facebook, Instagram, etc.), creating and scheduling content that engages and grows the audience
• Collaborate with internal teams to create visual content for blogs, social media, and other marketing collateral
• Analyze performance data from marketing campaigns and provide insights for future optimizations
• Support the execution and promotion of company events, including webinars and in-person events
• Oversee the organization and distribution of branded promotional materials (SWAG)
• Ensure consistent brand messaging and alignment across all marketing channels

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism or a related field with a 3.4+ GPA
• 2-5 years of experience in a marketing or communications role
• Strong content creation skills with proven experience in writing and editing for digital platforms
• Proficiency in social media management and content scheduling tools
• Knowledge of SEO/SEM strategies and tools like Google Analytics, Google Ads, and social media advertising
• Experience with email marketing platforms and digital campaign management
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Understanding of digital marketing analytics and the ability to draw actionable insights from data

Nice to Have Skills:

• Graphic design experience (experience with Adobe Photoshop, Illustrator or InDesign)
• Experience with content management systems (CMs)
• Basic HTML Knowledge

Additional Information:

• Benefits/Culture/Bonuses and more!
• Office Locations
• DMC Website
• Engineering Blogs

Salary Range

$60,000-$75,000 USD