Marketing Specialist Job at MIT Federal Credit Union in Cambridge

POSITION SUMMARY
MIT Federal Credit Union is looking for an energetic and proactive Marketing Specialist to build and execute multi-channel campaigns, drive social media engagement, and create relevant digital content to engage and support our membership and Credit Union needs

PRIMARY DUTIES AND RESPONSIBILITIES
Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, social media, digital advertising, events, or content marketing
Coordinate the requests, planning, and execution of marketing campaigns, social media, SEO/SEM, and other marketing projects.
Assist with managing multiple external and internal vendors and teams in the creative development of digital content, advertising materials, media planning, and high-impact promotions
Responsible for day-to-day budget maintenance and awareness, including but not limited to submission, tracking, and reporting.
Researches and recommends new tools, strategies, segmentation, SEO, best practices, etc., to ensure all marketing efforts are as successful and up to date.
Assist in creating and maintaining editorial calendars and communicating deliverables.
Performs other related duties as assigned

EXPERIENCE/SKILLS/KNOWLEDGE
Experience or interest in digital and social, both paid and organic creative development and execution
Strong organizational skills and ability to manage multiple projects simultaneously
Ability to develop strong relationships with management and editorial teams
Strong interpersonal skills with internal and external clients and the ability to communicate effectively with various teams
Excellent writing skills, including presentation development and visual/verbal storytelling, with experience presenting virtually and in-person to an audience
Experience with the creative development process with key stakeholders
Strong knowledge of Adobe Cloud, Word, PowerPoint, and Excel
Familiarity with standard research and ability to derive insights from the data

CHARACTERISTICS AND BEHAVIORAL STANDARDS
Complies with all behavioral standards as outlined
Displays professional behavior, attitude, appearance, and dress
Projects a positive image for Credit Union
Forwards the Credit Union's vision by displaying mutual respect, honesty, consideration of others, and open communication.
Complies with all policies and procedures of MIT and MIT Federal Credit Union

EDUCATION/EXPERIENCE REQUIREMENTS
Bachelor's degree in marketing, communications, or a related field required.
A minimum of 3 years of marketing experience is required; additional experience preferred.
Credit union/financial institution experience is considered a strength.